Maven

Reverse Engineering Product-Market Fit

Rahul Vohra

Founder & CEO of Superhuman

Gagan Biyani

Co-founder & CEO of Maven

Construct a survey to measure product-market fit using 4 key questions that reveal critical user insights

4 key questions to ask your users

How to analyze survey responses and segment your users to identify your most discerning (and valuable) customer

Identify your "High Expectation Customer"

How to focus only on the feature requests that matter to convert more users to love your product

Ruthlessly prioritize

To get the basics of Rahul's framework, check out his article before this lesson: https://bit.ly/3KQMeNe

📚 Recommended reading

A two-week sprint to rebuild your Personal OS, master the "Learning to Learn" loop, and turn your core expertise into a 5x force multiplier.

Product Leader and Super IC at Google

Google

Disney+ Hotstar

Zynga

Anshumani Ruddra

Cohort I

Cohort 2

You're stuck in the coordination trap. Meetings, approvals, stakeholder alignment consume your weeks - but actual product work feels distant. Meanwhile, AI-empowered teams are shipping faster.This isn't your fault - the model itself is collapsing.Flattened orgs, smaller teams, and AI-driven workflows have created a new reality:The most valuable product leaders are not managers, they are high-output individuals who can take a problem from insight and strategy → functioning prototype → live productThe market is shifting toward the product Super IC - someone who can build momentum without waiting for permission, resources, or headcount.This course is not a tool tutorial. You can find those on YouTube. This is a system rebuild. Over two weeks, you will:Build a Personal Agentic OS 🤖<ul><li>⚙️ Automate meeting synthesis, PRDs, research, and stakeholder updates.</li><li>🤖 Deploy personal agents that triage signal, surface decisions, and keep your product narrative live.</li><li>🧠 Free up 10+ hours a week for real thinking.</li></ul>Master the Velocity Loop 🎯 (Learning to Learn)<ul><li>⚡ Adopt any new AI prototyping tool in hours, not weeks.</li><li>👁️ Spot signal vs hype early and act.</li><li>🚀 Move from static specs to functional prototypes.</li></ul>

Stop Trading Your Craft for Coordination. Start Multiplying Impact.

Rebuild Your Personal OS 

Master the "Velocity Loop" (Learning to Learn)

This course is not for new PMs who are still building their product muscle - strategy all the way to execution.

Your product management foundational skills are in place

This is not for people looking for a passive learning experience. This is intense and requires you to actually build things.

You are eager to learn actively

Product Leaders (VPs/ Directors) who are tired of being a "Coordinator" and want to return to building.

Founders &amp; Solopreneurs who need to act as a 10-person product team with zero headcount. You need speed and independence.

Staff Engineers &amp; Designers who want to move upstream into product strategy and ownership without leaving your technical edge.

This is a hands-on transformation blueprint. In just 4 weeks, you'll go from "hoping it works" to "knowing it will work"

Chief Product Manager and Co-Founder

JPMorgan Chase & Co.

Market Axess

Goldman Sachs

Software AG

Anil Jaising

Anil Jaising helps product leaders thrive by unpacking innovation 

Principal Product Consultant

TiVo

Persistent Systems

Bernie Maloney

From breakdowns, through breakthroughs, to $1B and beyond

Cohort Based Course

You've watched engineering spend months building something that flopped at launch. You've sat in prioritization meetings arguing about which bet to make, with nothing but opinions and gut feel.There's a better way.This course gives you a systematic method to validate product ideas before you ask engineering for a single sprint. Using AI-powered prototyping, structured experimentation, and real market testing, you'll learn to separate winning ideas from expensive mistakes in weeks or days rather than quarters.By the end of this 4-week course, you'll have validated (or invalidated) a real product concept using techniques you can repeat on every initiative you touch.<h2>THE PROBLEM THIS COURSE SOLVES</h2>Product leaders face a credibility gap:• Competitors ship faster because they've figured out how to test before they build• Your roadmap is built on assumptions, but stakeholders expect certainty• Engineering capacity is scarce, and you can't afford to waste sprints on unvalidated ideas• AI tools exist that could accelerate validation, but you're not using them systematicallyMost PM courses teach you frameworks for thinking. This one teaches you a system for proving.

The systematic approach to validating product bets before engineering commits. 


Map and Prioritize Your Riskiest Assumptions

Prototype Without Engineering Using AI and Vibe Coding

Design Experiments That Generate Evidence, Not Opinions

Create Offers That Convert Interest to Commitment

Folks who are early career, or are meaningfully involved in content creation should not enroll

This course is NOT FOR everyone

It is almost certainly the most advanced product validation course, suited for PMs, Design, Eng, Data, etc 

This IS NOT a beginner level course

It IS NOT for folks who like to outsource their thinking to others and just follow directions or Anyone looking for theoretical frameworks 

It is FOR YOU if you like think for yourself and WANT to WIN

Product Focused Startup founders and Corporate Product Managers frustrated by the gap between their products's potential and current result

Product Directors accountable for portfolio-level outcomes, need to de-risk multiple bets and adopt validation as a standard practice

Product Managers Building new products or major pivots to prove product-market fit signals before scaling investment in high risk assumption

By the end of the course, you will have a Healthcare-Market Fit Map that tells you:

I make healthtech products buyable.

Johnson & Johnson

Gilead Sciences, Inc.

Moderna

American Red Cross

AbbVie Inc.

Arvita Tripati

VP operator. EIR. 30+ regulated AI products shipped. AliveCor, LabCorp, Vineti, Korio, Clip Health

Cohort 1

Healthtech founders are getting positive signals that never turn into revenue.Clinicians love the product. Advisors say the TAM is enormous. You might have a pilot running. And still, nothing is closing.So you fix the pitch. Hire a sales advisor. Ask another advisor which buyer to prioritize and get a different answer.The problem usually is not the pitch. It is that the market you chose cannot adopt what you built: not at this stage, not with your current evidence, not through the procurement and governance process your buyer actually requires.The buyer is not the user. The budget holder is not the champion. The evidence that excites a clinician is not the evidence that gets a contract signed.Healthcare-Market Fit gives you a framework to diagnose which market can actually buy, before you build the wrong proof strategy or spend another year in the wrong direction.

Healthcare has a hundred markets. Most founders pick the wrong one first.

Choose the right healthcare market before you waste a year on the wrong one

Know who owns the budget, the workflow, and the risk in your target market

Know what proof your target market requires before it will buy

Identify the trust and compliance barriers that could kill your deal

Make a clear call: pursue this market now, validate, or reposition

Wellness &amp; Healthtech founders getting interest but not traction who aren't sure if the problem is the product, the pitch, or the market.

Medtech &amp; TechBio founders getting interest but not traction who aren't sure if the problem is the product, the pitch, or the market.

You'll learn skills that have helped >1000 of Shreyas' students build successful products, craft compelling strategies, get hired/promoted.

Advisor to founders. Product builder.

Stripe

Anthropic

Riverside.FM

Shreyas Doshi

Built successful products at Stripe, Twitter, Google. Advisor to founders & CEOs

May 2026

June 2026

Product Sense is the ability to usually make correct product decisions, both macro &amp; micro, even in the face of major ambiguity.Whether you’re a Founder, CxO, Senior Leader, PM, Engineer, Designer, Data Scientist, Marketer, you can significantly improve your Product Sense by understanding and practicing the correct ideas of human motivation, behavior, and creativity.People who level up on their Product Sense tend to build more successful products, features, and teams. This in turn helps them substantially grow their impact, scope, and lifetime income.<a target="_blank" rel="noopener noreferrer nofollow" href="https://testimonial.to/shreyas-improving-your-product-sense-course/all">Product Sense is a skill, and thousands of talented &amp; accomplished product people have leveled up greatly on this skill by taking this course (check out student reviews)</a>Students love this course because it is:<ul><li>Practical. No theory, no fluff</li><li>In-depth. Detailed material you can apply to your day-to-day work</li><li>Novel. Different from the product content you already know</li></ul>In the AI age, Product Sense matters more than ever. Learn it. Sharpen it. Apply it &amp; win.~Are you self-funding the course?For a limited time, you can enroll for June with a $1000 discount. (our largest ever discount)Use discount code: LIMITEDTIME1000 or <a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/shreyas-doshi/product-sense/june-2026/join?promoCode=LIMITEDTIME1000">just use this link</a>.

Product Sense is the main skill that matters in the AI age for product builders.

What makes users choose your product, what gets in the way, what nudges work

How to conceive correct & compelling ideas for your product strategy and plans

How to do correct Positioning & Segmentation for your product and communicate it

Build better Taste & convey your Taste in ways that is actionable for your team

20 specific Product Creativity Techniques to build better products & experiences

You will develop skills for everything above in ways you can immediately apply

Folks who are are involved in content creation, coaching, teaching, or other such side hustles should not enroll. We seek 110% product focus

It is almost certainly the most advanced product course out there, suited for founders & advanced career folks in PM, Design, Eng, Data, etc

This IS NOT a beginner or intermediate level course

If yes, it will likely be transformative. But it IS NOT for folks who like to outsource their thinking to others and just follow directions

It is FOR YOU if you like to think for yourself and truly want to win

Product-focused startup founders &amp; CEOs who want to improve their ability to make more correct product decisions. Pre-PMF &amp; just post-PMF.

Talented Product Managers, Designers, Engineers, Data Scientists, Ops/Mktg folks who want to take their Product Sense to the next level.

Senior product leaders across PM, Design, Analytics, Eng, Ops, Mktg, etc. Many product team leaders (P-D-E) also take this course together.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction to Maven Lightning Lessons and Raul Vora

Superhuman's Product-Market Fit Engine Overview

The Four Key Questions for Product-Market Fit

Question 1: Measuring PMF with the 40% Benchmark

Question 2: Defining the High-Expectation Customer (HXC)

How Narrowing the Market Increased Superhuman's PMF Score

Questions 3 & 4: Using Feedback to Build Your Roadmap

How to Segment Feedback and Decide Who to Listen To

Proof: Superhuman's PMF Score Increasing Over Time

Handling Multi-Factor Benefits and Creating a Roadmap

How to Synthesize Data into a Detailed Customer Persona

Survey Logistics: When to Send and How Many Responses You Need

How to Handle Off-Kilter Feature Requests

The Psychology Behind the Survey Questions

Life After 58% PMF: It's Not a Static Number

Measuring PMF for New Features vs. The Core Product

Conclusion and Superhuman Offer for Maven Listeners

Product managers who drive strategy, development, and launch of products.

Startup founders building new businesses, from MVP to scale.

Finding and validating product-market fit — identifying underserved markets, testing hypotheses, and iterating to fit.

Reverse Engineering Product-Market Fit

What you'll learn

Why this topic matters

You'll learn from

Rahul Vohra

Gagan Biyani