Free Lesson
Synthetic Users for Product Discovery: What People Miss
Part of The AI-Native Product Manager
30 min
Mar 26, 2026 9:30 AM
Virtual (Zoom)
In this video
What you'll learn
Not all data works for synthetic users
You have behavior data, customer calls, surveys... But not all data is right for synthetic users. Know what to use.
Where synthetic users actually work (and where they don't)
Not every research question fits. I'll show you which use cases can deliver real value — and which are a gamble.
What big studies did that you're not replicating
Academic studies did specific things most Product teams skip. Learn what, and how to apply it to your own data and setup
Why this topic matters
Synthetic users sound like magic — instant customer feedback without recruiting anyone.
But most attempts produce plausible-sounding nonsense.
Why? Wrong data, wrong use case, or trying to copy academic study results without the same conditions.
I've dug into the research and run 30+ synthetic experiments myself. This session covers what you need to know before you waste time on bad outputs
You'll learn from
Caitlin Sullivan
Ex-Head of UXR, Spotify Business/Soundtrack ᐧ Advisor ᐧ AI Customer Research
Trusted by teams and individuals at
