Free Lesson
How to define consumer problems in a logical/intuitive way
30 min
Feb 4, 2025 10:30 PM
Virtual (Zoom)
What you'll learn
BELT as a framework to classify products
We will explore BELT as a framework to classify products.
Copious cases illustrating the concepts
We will traverse a lot of cases exploring the concepts
Problem first or value first approach
We will also detour to understand two different approaches to product building
Why this topic matters
You've heard it before: "Solve customer problems, and success will follow."
But have you ever questioned if classifying problems as just "painkillers" or "vitamins" is enough?
Join us in exploring a more intuitive and effective framework that goes beyond the traditional approach. Discover how to better understand and classify customer problems to build truly impactful products.
You'll learn from

Viveck P Kumar
Product leader w 18 yrs. 1xIPO, 1xExit managing low frequency products
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