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Free Lesson
How to Show Up in AI Search: AEO for B2B Software
45 min
May 27, 2026 12:00 PM
What you'll learn
Why brand mentions matter more than backlinks in AI search
Understand the shift from PageRank-style link signals to entity-based AI citations.
How to earn brand mentions on the sites AIs read most
Learn the publication tiers, anchor strategy, and budget benchmarks for AEO-grade mentions.
A repeatable system to compound brand mentions monthly
See the workflow Austin used to outrank Rise's competitors in AI search for high-intent keywords.
Why this topic matters
Most fintech marketers spend 80% of off-page budget on backlinks. But ChatGPT, Claude, and Perplexity weight entity recognition and citation context, not link equity. DR-70 fintech sites lose AI search to challengers with high-quality unlinked brand mentions. Austin scaled Rise from 35K to 250K monthly visits by inverting the priority — mentions over links. He shows fintech operators the system.
You'll learn from
Austin Heaton
Head of Content / SEO / AEO at Rise
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Will Leatherman
Founder, Catalyst GTM Agency
