Free Lesson
Vibecoding your first sales hire
Part of Build Mode: A New Era of Work
60 min
Nov 21, 2025 3:00 PM
Virtual (Zoom)
In this video
What you'll learn
Founder-led selling
Manual-First Rule: If you can’t close deals manually, automation just scales your mistakes faster.
AI as a force multiplier
Use AI in tools to build high-quality lists, personalize at scale, streamline follow-ups, and remove repetitive work
Quality control & consistency
You’ll learn how to monitor your pipeline, recognize red flags, and stay in control as you add leverage.
Why this topic matters
Early founders are the whole sales team & often try to automate too quickly, hire too soon, or guess their way through early sales = wasted time and zero pipeline.
We'll show you how to validate your sales motion manually, build a real system around it, and then add AI for leverage without risking quality or burning your market.
You'll leave with a clear, low-risk blueprint you can execute asap.
You'll learn from

Ethan Cole, PhD
Dir. Growth, Distillery | TED AI Panels & Workshops Lead | Pres. LA PM Assc

Dr. Marily Nika
Gen AI PM Lead @ Google | ex-Meta, Fellow @ Harvard | TED AI Speaker | 40u40
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