Bumble

Vinterior

Impression

Georgie Kemp

SEO & AI Search Lead @ VEED, x-Bumble Inc

How to Measure & Grow Your AI Search Visibility (AEO)

VEED

Amplitude

Track brand citations across ChatGPT, Gemini, and Perplexity using share-of-voice methods.

Measure your AI search visibility

Audit which queries your competitors get cited for — and build content to win those answers.

Find and close your AEO content gaps

Connect LLM citations to CVR and pipeline so you can make the case for investment or move the needle, fast.

Prove AEO drives real business results

Learn the latest AI Search skills with the authors of "AI-Powered Search"

AI Search Expert | Founder | Author

Lucidworks

Presearch

Optimized AI Conference

CareerBuilder

Searchkernel

Trey Grainger

Founder, Searchkernel. Author, "AI-Powered Search". 18+ years leading search.

Principal Search Engineer | Author

Shopify.com

OpenSource Connections

Reddit

Wikipedia

Yelp

Doug Turnbull

Principal Search Engineer, Author of "AI-Powered Search" & "Relevant Search".

March-2026

July 2026

AI Search is among of the most in-demand AI Skills. AI systems need RAG, and implementing great retrieval can often have a bigger impact than prompt engineering for improving your AI and Agentic systems. Most search systems barely scratch the surface of what's possible. While others struggle with irrelevant results and frustrated users, you'll master the cutting-edge techniques that power the world's most successful search experiences—from Reddit and Spotify to the Fortune 500.Why This Course ExistsThe Problem: Many traditional search systems are stuck in the 2010s. But modern AI courses hyper focus on text embeddings and ignore many of the fundamentals of information retrieval. The result? Engineers who can't bridge the gap between amazing demos and production systems that actually work.Our Solution: Stop downloading random embeddings from Hugging Face or OpenAI and hoping for the best. Learn to systematically analyze your users' actual intent, integrate domain context, and build search that truly understands what people (and agents) need—not just what they type. This course helps you build cutting-edge AI Search systems that actually work.Ready to level-up your AI Search skills?

Level up your Agentic Search & Retrieval skills with leading AI Search experts

Optimize your Agentic Search and Retrieval Augmented Generation (RAG) systems

Go beyond the query to understand intent

Fill in holes in your modern information retrieval knowledge

Improve relevance with crowdsourced ranking models built from click-stream data

Optimize AI-Powered Search Models for Production

Build ranking features & automate judgements with click models & Active Learning

Examples will be taught in Python, it's a good idea to have basic Python familiarity under your belt

Basic Python Programming

For those new to search/retrieval, we provide an optional intro session covering core matching & ranking concepts (BM25, vector spaces, etc)

(Included Complimentary with the Course): Search Fundamentals

AI Engineers optimizing search ranking to measurably improve user search satisfaction

Search Practitioners that want to learn to systematically improve search relevance

Technology leaders hoping to plan search experiments to maximize clicks and conversions

This course is your playbook for AI Search—master answer engine optimization to keep your brand visible on ChatGPT, Google’s AI & beyond.

Founder @ Goodie AI // NoGood

Mostafa ElBermawy

CEO & Founder of NoGood and Goodie AI

Jan 2026

June 2026

Every day, your customers get instant answers about your brand from ChatGPT, Gemini, Perplexity, and other LLMS without ever clicking a link. By 2028, 50% of brand discovery will happen through generative AI. AI Search leads already convert 2x better than traditional channels. And for the first time in 25 years, the disruption to search is coming from outside Google.But most brands are still running the old SEO playbook.This course exists to change that.Built by Mostafa ElBermawy, Founder of <a target="_blank" rel="noopener noreferrer nofollow" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://nogood.io">NoGood</a> and <a target="_blank" rel="noopener noreferrer nofollow" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://higoodie.com">Goodie AI</a>, one of the first platforms built for end-to-end AEO optimization. He created the first AEO course on Maven.We analyzed millions of prompts across LLMs, including AI Overview, AI Mode, ChatGPT, Gemini, Claude, and Grok, to build a framework that actually works. This isn't theory, it's a proven, research-backed playbook used by leading brands today.In 2 live sessions with Mostafa, you will walk away with:<ul><li>A full AEO strategy and framework to keep your brand visible across every major AI search platform</li><li>How Social is Reshaping AI Search</li><li>Real brand AEO - see exactly how leading brands are winning in AI Search and how to replicate it</li></ul>This is your first-mover advantage.

Search as we know it has changed forever. It's time for a new playbook. 

Understand the new AI search landscape

Optimize your content for answer engines

Win AI Search through Social & Earned Media

Master technical AEO optimization

Measure and iterate for continuous growth

Hands-on experience with real audits and research

Marketing, product or growth leaders seeking to understand the new search shift and how to incorporate into wider product or GTM strategy.

Seasoned search and content experts seeking to augment and improve their playbooks to navigate the change from traditional to AI search

Junior marketers seeking to master the new world of AI Search and SEO 3.0 and get actionable insight to drive value in their respective role

Acquire and develop a critical skill for product managers who are leading and contributing to AI products.

GenAI Product Builder @ Google, ex-Meta

Marily Nika, Ph.D AI/ML

Product Manager AI&ML @ Google

Diego Granados

Senior Data, ML and GenAI Scientist

George Zoto

Senior NLP/AI Scientist

Cohort 4

Cohort 5

“Does it work?”... “Is it good enough?”... “Can we ship it?”...How do you answer these questions for AI products? You’re responsible for “running evals” but what does that mean?How do you choose the right metrics, interpret fuzzy results, and make a confident decision?This course gives you a framework to do just that.<ul><li>Map user value to evaluation (eval) objectives so your metrics aren’t abstract. Define success then translate it into measurable criteria.</li><li>Choose metrics you can actually maintain: capability, safety, UX friction, latency, cost and “does this reduce support tickets or increase activation.”</li><li>Set ship/no-ship thresholds you can defend to leadership.</li><li>Build lightweight workflows that work in real teams: human review where it matters, automation where it lasts, documentation that drives decisions.</li><li>Consider domain constraints (e.g., healthcare safety) and know what to avoid: silent failures, misleading proxy metrics and tests that don’t reflect production.</li><li>Tie everything to ROI: impact vs unit cost, eval coverage vs reliability, and the minimum viable monitoring you need post-launch.</li></ul>Experience AI evals through a case-based approach with a real AI product that we evaluate together.

Eliminate uncertainty in shipping AI features

Make confident ship or hold decisions for AI features

Translate user value into clear evaluation goals

Choose the right metrics for capability, safety, UX, and cost

Set defensible thresholds leadership will trust

Build lightweight evaluation workflows teams can maintain

Navigate domain constraints and avoid common failures

PMs leading AI features, growth, or platform initiatives

PMs who partner with ML teams and want to set evaluation standards

PMs who need to make clear “ship or hold” calls without doing the engineering

A defensible methodology for auditing, optimising, and reporting on AI search. By week 4 you'll lead the conversation, not chase it.

Audit and own AI search visibility

Google

IPG Mediabrands

Tripadvisor

Paul Byrne

I run SearchIntel, an AI Search agency | 20 years in Digital Marketing

AI Search - Summer 2026

You're a digital lead at a mid-market business. Your organic search numbers are softening month after month. ChatGPT, Claude, and Gemini are intercepting the questions you used to capture.Leadership has started asking "what about AI search?" in board meetings, and your honest answer until now has been: nobody really knows yet. That's the gap this course closes.AI search visibility is the most important new discipline in marketing, and it didn't exist as a teachable subject 18 months ago. Meanwhile every digital lead is being asked to have a credible answer.This 4-week cohort gives you that answer. You'll learn the audit methodology I use with paying clients, including regulated mid-market firms. You'll run a real audit on a brand of your choosing. You'll build a 90-day optimisation plan defensible at board level. And you'll leave able to walk into your next leadership conversation with a methodology, a measurement framework, and a credible point of view.By the final week, you'll be the person at your firm who actually owns AI search.

Leadership keeps asking "what about AI search?" Walk in with the answer.

Conduct a credible AI search visibility audit on any brand

Build a 90-day optimisation plan based on findings

Report AI search KPIs to senior leadership

Defend the strategy when challenged by traditional SEO / Paid-Media stakeholder

Explain to a CFO what AI search visibility is worth in commercial terms

In-house digital leads (Director / Head of) watching organic search decline and being asked "what about AI?" by leadership

Independent consultants pivoting from SEO into AI search, who need a rigorous methodology rather than just opinions

Agency strategists (planning, performance, content) building AI search capability for client work

The Agent-Powered Super IC

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Using data and metrics to measure performance, run experiments, and inform decisions.

Creating and distributing valuable content to attract, engage, and convert target audiences.

Search engine optimization and AI engine optimization — ranking in search results and AI-generated answers.

How to Measure & Grow Your AI Search Visibility (AEO)

What you'll learn

Why this topic matters

You'll learn from

Georgie Kemp