How Product Leaders Should Choose Their First AI Bet

Hussam has spent 30+ years building high‑performance tech and product teams as CEO, CTO, and CPO. He helps organizations adopt outcome‑driven practices, align around clear OKRs, and deliver customer value faster—with less churn and more trust. His teaching style is practical, empathetic, and relentlessly focused on real‑world application.

“I designed this course because talented PMs don’t struggle for lack of effort; they struggle for lack of clarity and leverage—especially now that everyone expects them to have an ‘AI strategy’. My goal is to help you get both.”

Director of AI and product strategist turning technology into customer value.

With more than two decades of experience building digital products and helping organizations make better technology decisions, I have delivered more than 200 software projects across startups, enterprises, nonprofits, and public-facing organizations, working with brands including HP, Pepsi, Intel, Swarovski, and Jukin Media.

My work brings together product development, tech leadership and Gen AI. I have led the delivery of platforms, mobile apps, media systems, and AI solutions that improve workflows and enable better strategic decisions.

Today, I help teams apply AI in practical and responsible ways to better understand users, uncover market patterns, validate ideas faster, and turn insights into action.