Customer Centric LLC

No single moat is durable. Stack them.

Citi Bank

lululemon athletica

ModeSens

Porch

Shaklee

John Gusiff

Managing Partner Customer Centric Solutions LLC

Krzysztof Czubak

Behavior Systems Engineer

Six ways a single moat dies — copied, outspent, bypassed, abandoned, etc. — and why stacking is the a the answer.

Why one moat isn't enough.

Gokul Rajaram's eight moats and the six durable archetypes they combine into — how companies stack moats.

The 8 moats, the 6 stacks.

Audit your moats. Match your archetype. Find your missing leg. You'll work through the diagnostic on a real company.

Apply the 3-step diagnostic, live.

A look at the kit's worksheets and worked examples, and how to take the diagnostic from this session back to your own bu

What's in the Stacking Moats Playbook

Show up live and you'll get access to a free digital resource to take with you.

A FREE companion resource for live attendees.

Lead the AI Transformation. Don't just witness it.

VP of Product, Uber

Amit Fulay

Vice President of Product, Uber

Fmr SVP Lattice & Sr. Dir Google

Jennifer Liu

Product Executive and Coach (SVP, CPO, Sr. Director Google)

Director of Product, Google AI

Satyajeet Salgar

Cohort 4

Cohort 5

AI is a market-decimating force. The old playbook of "shipping features" is dead. Leaders must now build "Contextual Moats" and defensible strategies.This course bridges Executive Leadership and AI Strategy, infusing our #1 Ranked curriculum with frameworks to win in the AI age.What You'll Get:1. Define Strategic Leverage: Master the 4 Sources of AI Leverage (Data, Distribution, Trust, Learning Loops). Build moats that endure even when models become commodities.2. Shift to "Planning in Motion": Traditional planning fails when the landscape shifts weekly. Build a "Sensing Function" to create roadmaps that adapt to new models and competitor moves without descending into chaos.3. Architect the Human + Agent Workforce: Scale output, not headcount. Learn to design the "Baton Pass"—assigning repeatable tasks to Agents and judgment tasks to Humans to maximize leverage.4. Master AI Economics: Powerful models cannot fix weak unit economics. Master the new P&amp;L: forecast scaling inference costs, manage the "Cost vs. Quality" trade-off, and operationalize Trust.

Lead the AI Transformation. Don't just witness it

Build Defensible "Contextual Moats"

Master AI Economics & Unit P&L

Lead AI Transformation & Escape "Pilot Purgatory"

Ambitious Senior PMs, GPMs, &amp; VP Level Leaders: Leaders who are responsible for product success and need to crystallize their skills to lead

Founders &amp; Executives: Those who realize that "be first to market" is no longer enough and need a strategy that provides a durable advantage

Note: This course is not for early-career PMs or those looking for a basic introduction to prompt engineering. This is a strategy and leader

AI is decimating old business models overnight. Go beyond demos and learn the frameworks to build a lasting competitive moat and win.

 Product, Codex at OpenAI

Rohan Varma

Product Leader - Codex at OpenAI | Ex-Cursor's First PM.

Cohort 2

Cohort 3

When everyone has the same APIs, strategy is your only true advantage.Models are becoming commodities and features are copied in days. The winners won't be those with the best engineering, but those with the best Strategic Contrast.Designed for Senior Leaders, VPs, and Founders, this executive workshop moves beyond "demos" to focus on the hard truths of AI economics.What we cover:<ul><li>The Moat Crisis: Why data isn't enough and how to build "Contextual Moats."</li><li>The P&amp;L Trap: Structuring unit economics for profitability, not just growth.</li><li>The "Full-Stack" Strategy: Aligning data, roadmap, and GTM.</li></ul>Outcome: Produce your AI Moat Blueprint™—a rigorous strategic document reviewed personal by our Product Team.⚡️ BEST VALUE: Executive Track We have combined Maven's #1 most popular AI courses into a single executive track. The rational high-leverage move: Secure 24-month all-access to the complete suite ($10,000 Value). Take and retake any cohort.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/product-faculty/ai-product-management-certification">AI Product Management ($2,500)</a></li><li>AI Product Strategy for Leaders ($2,500)</li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/product-faculty/ai-product-leadership-training">AI Product Leadership ($5,000)</a></li></ul>👉 <a target="_blank" rel="noopener noreferrer nofollow" href="https://buy.stripe.com/4gMaEZbgVam48Q00pVdnW0a?prefilled_promo_code=EXECTRACK">Secure the Executive Track for $4,995</a>

When everyone has the same APIs, your strategy is your only true advantage.

Build a defensible AI Moat that isn't just a "better model"

Manage an AI P&L and avoid the "Pilot Purgatory" trap

Architect a "Full-Stack" AI Strategy beyond just features

Gain Board-level buy-in with rigorous strategic clarity

Master the new AI GTM Playbook for pricing and packaging

Navigate the 4 Layers of AI Disruption to spot opportunities

This course is for experienced leaders (PMs, Eng, Founders) accountable for product success. It is not a foundations course for beginners.

Advanced Program Prerequisites

Senior Product Leaders (VPs, Directors):Your roadmap is obsolete. Get the frameworks for building a defensible moat and managing an AI P&amp;L.

For Eng. &amp; Tech Leaders: Your tech advantage is temporary. This is the playbook for connecting engineering to a winning business strategy.

For Founders &amp; C-Suite: Strategy is your only durable advantage. This is the playbook on building a profitable company, not just a produc

Master the systems to stop micromanaging and transition from a referee to an orchestrator of a self-running team.

Founder at The Strength Hack

Daimler AG

Airbus

Audi

Toll Collect GmbH

Murk Creusen

Founder & Leadership Coach at Strength Hack

Founding Cohort

You cannot fix burnout by working harder. You have a matching problem.AI is making your team's hard technical skills obsolete faster than they can learn them. You cannot fix this "AI anxiety" or burnout by asking them to work harder. You don't have an effort problem; you have a matching problem.Most Engineering Managers spend 70% of their week trapped in the "Mediocrity Loop" - refereeing personality clashes, fixing broken handoffs, and watching their team's shared knowledge collapse as junior roles vanish. You're bleeding runway and morale.This 30-day accelerator gives you the system to break out. Using the Big Five (or CliftonStrengths) assessment, a proven framework, and the Strength Hack AI, you'll map your team's cognitive architecture and engineer the conditions for psychological safety - not just hope for it.In 4 weeks, you will:<ul><li>Stop Generalist Exhaustion: Identify energy leaks and delegate based on Cognitive Fit, not calendar space. </li><li>Engineer Swift Trust: Use the 6-dimension Matching Compass to translate friction into synergy.</li><li>Drive ROI: Transition from a reactive referee to a strategic orchestrator</li></ul>

Engineer Psychological Safety. Stop Refereeing Your Team.

Shortcut the "Storming" Phase to Engineer Swift Trust

Reclaim 70% of Your Week (Plug the Energy Leak)

Turn Personality Clashes into Solvable Data

Restore the "Who Knows What" Architecture Your Team Lost

Walk Away with a "Plug-and-Play" Facilitation Kit

To get ROI from this course, a real-world team (direct reports or agile squads) is recommended to apply the Matching Compass frameworks.

Team Leadership or Management Role

You must take the free Big Five test (or CliftonStrengths) before to map your personal psychological operating system.

Completion of a Baseline Assessment

The Overwhelmed Engineering Manager / Tech LeadYou lead a hybrid or remote team. You want a data-driven system, not another workshop.

The Ambitious Senior / Staff Engineer<blockquote>You're moving to people manager. You want proven frameworks to lead a team without micromanaging.</blockquote>

The People-Conscious CTO / CPO<blockquote>You own culture and delivery for 10–200 people. Your board wants AI readiness. You need L&amp;D that's credible.</blockquote>

Bad Learning Design Is Costing You Customers — Here's the Science Behind It

Learning Scientist | L&D Strategist

Vanorsdale Learning Lab

Great Game of Business

Docebo

National Alliance on Mental Illness Florida

English Like a Native

Dr. Christie Vanorsdale, Ed.D, Ms.Ed.

Researcher. Practitioner. 15 years translating learning science into results

Cohort 1

You've updated the onboarding. Rebuilt the knowledge base. Added walkthrough videos, help articles, live training sessions. Your customers still aren't adopting the product the way you need them to.The instinct is to fix the content. More of it. Make it Better, or Shorter. More visual. But, the problem isn't the content.It's that content was never designed to produce learning in the first place.Human beings don't retain complex knowledge because they watched a video or completed a walkthrough. Retention requires intentional sequencing, cognitive scaffolding, and an architecture that reduces friction rather than creates it. Most customer onboarding violates every one of those principles — not because the people who built it weren't smart, but because they were never taught what learning science actually says about how knowledge transfers.This workshop gives founders and leaders the diagnostic framework to identify exactly where their customer education breaks down — and the research-backed principles to fix it. You'll leave with a clear line of sight between learning architecture and the revenue outcomes you actually care about: adoption, retention, and renewal.

Learn the science behind knowledge transfer and leave with a diagnostic framework that connects learning architecture to business outcomes.

Understand why customers aren't retaining your product using learning science

Pinpoint exactly where your customer onboarding breaks down

Apply three evidence-based principles to improve product adoption

Connect learning design decisions to churn, adoption, and renewal.

The Scaling Founder Complex product. Customers churn before reaching value. Onboarding feels broken but there's no framework to diagnose why

The Customer Success Leader Owns onboarding and renewals. Content exists but adoption is flat. Needs a framework and internal buy-in.

The L&amp;D Manager Fixing customer education with no infrastructure or alignment. Knows training theory. Missing the revenue impact language

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Pre-Talk Banter & Personal Updates

Discussing Weddings and World Cup Football

Introduction: The Concept of Stacking Business Moats

From Warren Buffett to the AI Era: The Evolution of Moats

A Deep Dive into the Eight Core Moats

Why Single Moats Fail: Identifying Key Vulnerabilities

Introducing the Stacking Moats Playbook

Interactive Case Study: Auditing Calendly's Moats

The Six Archetypes for Stacking Moats

How to Apply the Playbook & Available Resources

Q&A Part 1: Competitive Strategy and Compounding Loops

Q&A Part 2: AI Adoption, Future Topics & Wrap-Up

Product managers who drive strategy, development, and launch of products.

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Startup founders building new businesses, from MVP to scale.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

No single moat is durable. Stack them.

What you'll learn

Why this topic matters

You'll learn from

John Gusiff

Krzysztof Czubak