Free Lesson
Use AI to Win B2B Customers
Part of The AI Growth Lab
45 min
Feb 24, 2025 3:00 PM
Virtual (Zoom)
In this video
What you'll learn
Illuminate The Dark Funnel
Use GenAI to identify the unobservable aspects of the buyer journey that are difficult to identify and track.
Decode different B2B Buyer Types
Identify unique priorities of key stakeholders, including economic, procurement, technical, and user buyers.
Identify Motivational Forces behind Switching Behavior
Apply cutting-edge GenAI prompts to uncover forces and desires associated with switching behavior.
Beyond Product Market Fit
Uncover the path to growth that takes into consideration language market fit and behavioral market fit.
Why this topic matters
GenAI-based JTBD methods provide a data-driven way to uncover these hidden motivations and struggles, far surpassing guesswork by offering actionable, scalable insights. This empowers businesses to engage buyers effectively, even in the most opaque parts of the decision-making process. To shine a light on the Dark Funnel of B2B Marketing.
You'll learn from
John Gusiff
B2C and B2B Growth Advisor (Customer JTBD -> Language Market Fit)
Consulted at
