Lee Densmer

Win on LinkedIn: Training Your Employees to Engage & Post

Content strategist and owner of Globia Content Marketing

Rosanna Campbell

LinkedIn Strategist and Content Marketer

LinkedIn is still the place to brands to grow their audience, but many are doing it wrong.

Understand why LinkedIn matters more than ever for B2Bs

Most brands just post on the corporate handle.  We'll discuss the reasons why this will never meet your growth goals.

Learn why most B2B LinkedIn strategies fail

Lee and Rosie have uncovered 13 factors in successful programs and will discuss them in this session.

Learn the 13 factors for success on LinkedIn

Build confidence, overcome “cringe,” and use LinkedIn as a powerful career growth tool.

Author | Speaker | 600k Online Community

Courtney Johnson

Author and content creator, founder of Level Up on LinkedIn

LinkedIn Growth Expert

Mischa Collins

Entrepreneur helping founders grow authority and revenue on LinkedIn.

SPRING 2026

SUMMER 2026

You’re not being overlooked because you lack talent. You’re being overlooked because you’re invisible.Every time you hesitate to post or second-guess yourself, it costs you money, credibility, and opportunities. Meanwhile, people with less experience are landing clients and roles—not because they’re better, but because they’re visible.LinkedIn is no longer a digital résumé. It’s the engine behind clients, job offers, speaking opportunities, press, and partnerships.If you’re not building your brand there, you’re building someone else’s.The world doesn’t reward the most talented. It rewards the most visible.This is where that changes.In 4 weeks, you’ll:<ul><li>Build a compelling LinkedIn profile</li><li>Create authority-building content without feeling fake</li><li>Form real relationships with the right people</li><li>Turn followers into leads, clients, and opportunities</li></ul>This is a proven system that turned LinkedIn into a multi–six-figure growth channel—without ads, gimmicks, or pretending to be someone you’re not.Visibility is the new currency. Silence is expensive.The doors are open. You’re either in—or watching from the sidelines.

Unlock Higher Pay, More Clients, and Inbound Opportunities Through LinkedIn

Build a high-converting LinkedIn profile that clearly communicates your value

Develop a confident, authentic voice that eliminates hesitation and “cringe”

Create authority-building content

Grow meaningful relationships

Turn visibility into inbound opportunities

Implement a repeatable LinkedIn system

You know you’re capable of so much more — but feel stuck at the same level.

You’re tired of watching less talented people get the jobs, clients, and spotlight you deserve.

You feel invisible — even though you know you have value to offer.

Maintain a strong, high-converting presence on LinkedIn each week, in less time.

LinkedIn Organic Growth Strategist

Molly Godfrey

23k on LinkedIn, LinkedIn Visibility Strategist, Lead Generation Expert.

AI Teacher & B2B Marketing Consultant 

Silvi Specter

12k on LinkedIn, B2B marketing consultant, AI teacher, Founder.

May Workshop

June Cohort

LinkedIn is still one of the highest-leverage platforms for service-based businesses + B2B marketers.But it works because:It requires content that actually builds trust &amp; brings in clients.Which also makes it… incredibly time-consuming.You can’t fully outsource it or rely on automations to do the work.And if you’ve used AI, you’ve probably felt firsthand:It either “saves you time” … or makes everything sound like everyone else.That’s the tension.In this 1 day training 5/18 @ 1pm-4pm ET, 6/9 @ 9:30am-12:30pm ET, we’ll break down:→ How to build a repeatable LinkedIn content workflow: from idea → draft → polished post→ How to use AI to capture content from the work you’re already doing (calls, client work) &amp; turn it into high-quality post ideas→ How to build your own custom LinkedIn AI “voice” using real writing samples, audience context, and clear guardrails (live setup included)→ How to edit and structure LinkedIn posts for credibility, clarity, and conversion (hooks, positioning, and CTAs)→ How to use your LinkedIn data to identify what’s working and feed that back into your content system

This is not a beginner LinkedIn workshop, it's for those that have already seen conversion + traction from LinkedIn but want to optimize.

You’ve been consistently posting on LinkedIn for 1+ years 

You understand the basics of LLMs

Founders, freelancers, business owners

Fractional professionals and agency owners

B2B marketers and in-house strategists

Learn the ins and outs of the LinkedIn ecosystem and how to become a top 1% creator on the platform.

Creator | 2 x TEDx Speaker | 30 under 30

Joel Hansen

Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions

February 2023 1-Day

Learn How to Leverage Your Story on LinkedIn to Unlock Opportunitites. 

June 2026

<h3>Turn LinkedIn Into Your Storytelling Lever</h3>LinkedIn isn’t just a platform; it’s a platform of attention, decision makers and opportunities. Here's the #'s: <ul><li>1B+ people are on LinkedIn</li><li>Only ~1% actually post content</li><li>The average user makes over $75,000</li><li>6 people are hired every minute</li><li>Over 100 million messages are sent daily</li><li>and the weirdest part - only 1% of users post content weekly </li></ul>That's right. 99% of people are scrolling. Very few are telling a story<h3>What You Need Is Better Storytelling </h3>In This Class, You’ll Learn To:<ul><li>Write posts people actually read</li><li>Turn your experience into authority</li><li>Create content that leads to DMs, new friends, partnerships and hires</li></ul><h3>The Opportunity</h3>Organic reach is still wide open, because most people aren’t posting.But this window is closing.<h3>The Math</h3>Better storytelling → more attention → more opportunitiesSee you in class.

Scale Your Storytelling in a 1 Day Workshop

Gain the 10 habits of LinkedIn storytelling

Learn the ins and outs of the Linkedin ecosystem

Leverage your brand to open doors

Meet other content creators and CEOs

Founder &amp; CEOs: Your company's voice is established but you need to start building your own.

Entrepreneurs &amp; Speakers:&nbsp;You’re a builder who wants a free distribution channel that doesn't require guru ads.

Consultants &amp; Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

Reach decision-makers consistently instead of relying solely on organic reach.

Paid Media, Marketing + Brand Strategist

Zapier

Medium

Motherly

Entreprenista

Lauren Loreto

Creative Marketing Consultant, Paid Media Expert & Founder of Brand Good Time

TODAY

Bloomberg

InStyle

LinkedIn Visibility Strategist, Thought Leadership Educator, Founder, Speaker

28 July

LinkedIn is one of the most powerful platforms for B2B + B2C organizations looking to reach decision-makersBut in 2026, relying solely on organic content has become harderReach is inconsistent Even strong, expert-led posts underperform And most founders are only reaching a small % of the people they actually want in front of their businessThat’s where LinkedIn Paid becomes incredibly valuableNot as a replacement for organic content, but as a way to amplify what’s already working, stay visible longer &amp; generate more qualified leads from the platform you’re already investing time intoLinkedIn ads are some of the most expensive across platforms so getting the strategy right mattersIn this live workshop, we’ll break down:→ How to build a LinkedIn Paid strategy that supports visibility, &amp; lead generation→ The different ways founders + brands are using LinkedIn Paid today (thought leader ads, lead gen, retargeting &amp; audience building)→ How to identify which organic content is worth amplifying→ How to target the right decision-makers w/out wasting budget→ Common LinkedIn Paid mistakes &amp; how to avoid expensive trial + error→ How paid + organic work together as part of a larger ecosystem

Founders + Business Owners Using LinkedIn who want to amplify expertise, get in front of the right decision-makers &amp; generate more inbound

B2B Marketers Looking to improve campaign performance, generate more qualified leads &amp; better understand how paid can support visibility

CMOs &amp; Marketing Leaders Leaders responsible for growth, pipeline &amp; brand visibility who want a more strategic understanding of LinkedIn paid

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction to Winning on LinkedIn

Why LinkedIn is More Important Than Ever for B2B Brands

The Common Mistakes Brands Make on LinkedIn

Why Corporate-Only LinkedIn Strategies Fail

Understanding Why Employees Don't Post on LinkedIn

The Ideal LinkedIn Strategy: Combining Company and Employee Posts

Success Factors 1-7: Leadership, Training, and Guidelines

Success Factors 8-13: Culture, Incentives, and Tools

Is LinkedIn for Lead Generation or Brand Influence?

Key Takeaways and Session Summary

Q&A: Training Employees and Using AI Tools

Q&A: Recommended Tools and Employee Motivation Strategies

Final Questions and How to Connect

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Social media strategy, content creation, community management, and platform-specific best practices.

Win on LinkedIn: Training Your Employees to Engage & Post

What you'll learn

Why this topic matters

You'll learn from

Lee Densmer

Rosanna Campbell