Free Lesson
Why great ideas fail to get buy-in
30 min
Feb 6, 2025 2:00 PM
Virtual (Zoom)
What you'll learn
The silent killers of pitching and presenting ideas
Uncover the hidden reasons why buy-in slips away and how to avoid them.
Practical tools for tough moments
Simple ways to navigate interruptions, doubts, and misaligned expectations.
A technique called 'The Surgeon'
Designed to help guide the delivery of an idea in both content and form.
Why this topic matters
Even exceptional ideas can fall at the first hurdle — the moment when they are sold to other people. Securing buy-in is a critical skill. The idea needs to be understood, well-positioned and memorable.
This Lightning Lesson explores common reasons pitches fail and gives you practical tools to sell your ideas with clarity and confidence whether to an executive, client or team.
You'll learn from
Ian Wharton
Apple Design Award winner, author and tech founder. 20+ years of innovation.
Over 2,000 alumni from teams including
