Free Lesson
How to Build a LinkedIn Lead Magnet Machine
45 min
Feb 3, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Choose the right lead magnet format for your audience
Learn which of the 5 high-converting formats (templates, checklists, scripts, calculators, guides) works best.
Write comment CTAs that attract buyers, not freebie-seekers
Master the language patterns and positioning that pre-qualify leads and filter out tire-kickers before they DM you.
Build your comment-to-client automation workflow
Set up the complete system: comment trigger → automated DM → lead capture → qualification → sales conversation.
Track metrics that matter and avoid LinkedIn spam detection
Focus on comment rate, DM reply rate, and meeting conversion benchmarks. Plus learn automation guardrails to stay safe.
Why this topic matters
Most B2B founders waste time on LinkedIn lead magnets that attract freebie-seekers instead of buyers. The problem isn't effort—it's format, delivery, and follow-up. When you nail these three things, comments become conversations, conversations become meetings, and meetings become clients. This system has generated over 1M automated DMs and countless sales conversations. Learn the exact playbook.
You'll learn from
Will Leatherman
Founder at Catalyst Content. Builds AI content systems for B2B GTM teams.