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Free Lesson
Debunking Usage Based Pricing
30 min
Jun 13, 2024 12:00 PM
Virtual (Zoom)
What you'll learn
Understand different pricing metric options
Take a holistic perspective of different pricing levers available to you of which Usage Based Pricing is just one.
Why UBP fails so often
As positively heralded, usage based pricing (UBP) if not understood well, often fails spectacularly. Learn why.
Macro environment matters
Understand which pricing approaches work in different macros environments.
Why this topic matters
Usage Based Pricing has been creating a lot of buzz since 2021.
While it is necessary in some cases, in many cases it has outright become a fad and a way to not think holistically about pricing.
We want to give you right tools to think about pricing.
You'll learn from
Ajit Ghuman
Author of Price To Scale
Jan Pasternak
Pricing Leader