Free Lesson
SIGNAL Over Noise: Customer-Led Growth in the Era of AI
60 min
Feb 17, 2026 2:30 PM
Virtual (Zoom)
In this video
What you'll learn
Differentiate customer signal from customer noise
Identify common failure modes where demand, usage, sentiment, or AI outputs are mistaken for actionable insight.
Describe six core skills required for customer-led growth
Articulate the SIGNAL™ framework and how each skill addresses a specific breakdown in today’s customer motions.
Diagnose where your org is losing customer signals
Identify at least one point in your GTM or product feedback loop where noise is undermining alignment or growth.
Recognize why skills outperform tools in driving outcomes
Leave with clarity on why tools alone fall short and how skill development drives durable outcomes.
Why this topic matters
AI has made information abundant and clarity scarce. GTM leaders are navigating more data, more tools, and more AI output, yet struggling to separate signal from noise and turn customer insight into real growth. This lesson helps leaders build the skills to drive retention, expansion, and new customer growth, and strengthen their ability to lead with confidence in an AI-driven landscape.
You'll learn from
Kalina Bryant
Head of GTM, Americas | Former VP of Customer Advocacy, Asana | Forbes Under 30
Ejieme Eromosele
VP, Customer Growth at AI Startup | 2x Top 25 CS Influencer | ex Director at NYT
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