Word of Mouth Virality

Engineering Viral Growth: The Science Behind Word-of-Mouth

Yousuf Bhaijee

Word of Mouth Growth Advisor | ex-VP Growth @ Zynga, Disney

Learn the key indicators that determine if your product has the potential for scalable WoM-driven growth.

Identify if your product can scale Word of Mouth (WoM)

Master two proven frameworks—WoM Tipping Points & WoM Coefficient—to quantify and optimize organic acquisition.

Measure and track WoM impact effectively

Discover tactics and real live strategies that have been used to accelerate WoM acquisition.

Accelerate WoM Growth loops

See how WoM can improve growth forecasting.

Learn how to build WoM into your growth model

Land your message with power and clarity, every time. Master the system I used to secure 9-digit budgets & close Fortune 50 deals at Google.

Founder | Product Leader @ Google, Meta

Google

Amazon

Apple

Microsoft

Roshan Gupta

Founder of AmplifyPM | Product Leader (ex-Google, Meta, Yahoo, Startups, & More)

Cohort 6

Cohort 7

(My Early Bird 33% Offer Expires Jun 1st: Use code "EARLYBIRD" 🔥) Influence is THE #1 skill for Product Managers.AI can generate content. Lots of it.But content alone doesn't win buy-in. It doesn't move hearts or change minds.You need persuasion. A message that's clear, resonant, and impossible to ignore.Without it…That critical budget you need? Out of reach. The headcount you're pushing for? Denied. The dependency you need prioritized? Not happening. The promotion you deserve? Maybe next year.Without the power to persuade, you're stuck on the sidelines. Meanwhile – others who can rally teams, secure resources, and inspire action move forward. I get it. Convincing people to take action can be frustrating.You have a vision. You have a strategy. You have a plan. You have all the things. But leadership hesitates. Stakeholders are indecisive.I've been in your shoes. I've struggled to gain traction. But I found a system that helped me break through the noise – one that took me from leading a team of 5 to leading a 300+ org at Google, and helped me secure 9-digit budgets and close Fortune 50 partnerships.And now, I'm going to teach you my system.

Master the system I used to secure 9-digit budgets & Fortune 50 deals at Google.

Craft persuasive stories with a clear, repeatable system

Make your message irresistible to your audience

Drive decisions and action with the strength of your message

Own the room and present with calm authority

Build a career-defining reputation as an influential storyteller

100% RISK-FREE GUARANTEE + BONUS

Mid-level to Senior-level Product Managers looking to ascend to leadership roles.

Product Leaders looking to hone their skill and coach their teams to be more influential.

Ambitious early-career PMs aiming for rapid career growth.

Bad Learning Design Is Costing You Customers — Here's the Science Behind It

Learning Scientist | L&D Strategist

Vanorsdale Learning Lab

Great Game of Business

Docebo

National Alliance on Mental Illness Florida

English Like a Native

Dr. Christie Vanorsdale, Ed.D, Ms.Ed.

Researcher. Practitioner. 15 years translating learning science into results

Cohort 1

You've updated the onboarding. Rebuilt the knowledge base. Added walkthrough videos, help articles, live training sessions. Your customers still aren't adopting the product the way you need them to.The instinct is to fix the content. More of it. Make it Better, or Shorter. More visual. But, the problem isn't the content.It's that content was never designed to produce learning in the first place.Human beings don't retain complex knowledge because they watched a video or completed a walkthrough. Retention requires intentional sequencing, cognitive scaffolding, and an architecture that reduces friction rather than creates it. Most customer onboarding violates every one of those principles — not because the people who built it weren't smart, but because they were never taught what learning science actually says about how knowledge transfers.This workshop gives founders and leaders the diagnostic framework to identify exactly where their customer education breaks down — and the research-backed principles to fix it. You'll leave with a clear line of sight between learning architecture and the revenue outcomes you actually care about: adoption, retention, and renewal.

Learn the science behind knowledge transfer and leave with a diagnostic framework that connects learning architecture to business outcomes.

Understand why customers aren't retaining your product using learning science

Pinpoint exactly where your customer onboarding breaks down

Apply three evidence-based principles to improve product adoption

Connect learning design decisions to churn, adoption, and renewal.

The Scaling Founder Complex product. Customers churn before reaching value. Onboarding feels broken but there's no framework to diagnose why

The Customer Success Leader Owns onboarding and renewals. Content exists but adoption is flat. Needs a framework and internal buy-in.

The L&amp;D Manager Fixing customer education with no infrastructure or alignment. Knows training theory. Missing the revenue impact language

Manager as Multiplier is a structured system that transforms what feels like a complicated role into something simple and highly achievable.

Former exec @ Webflow, SignalFire + more

Webflow

Grow Therapy

Ashby

Rippleworks

Greenlight Guru

Dr. Heather Doshay

Founder of Waypoint Works, veteran VC/startup exec and university professor

Cohort 2

You were promoted to management because you were a top performer. But management is a whole new ballgame: You leave 1:1s with more items on your to-do list than you came in with. Your team keeps coming to you for decisions you thought you delegated weeks ago. You're working nights and weekends while your reports wait on you to unblock them. That strategic work your VP keeps asking about? Buried under firefighting.You know great managers multiply their team's impact. But when you try:<ul><li>Everything feels like a priority all at once</li><li>Delegation turns into more work you have to redo yourself</li><li>Feedback conversations feel awkward or vague</li><li>You think the team trusts you, but you're never sure</li><li>And you can't find time to do the higher level strategy work needed to continue to develop yourself</li></ul>

Become the Manager You Wish You Had 

Unlock the 7 capabilities all top managers possess

Grow your skills with guidance and support

Build a complete management operating system that transforms your career

People managers who currently manage at least one direct report working in a modern, fast paced environment.

People managers with a growth mindset who truly want to improve how they show up, in service of their team as well as themselves.

People managers who can dedicate at least one hour each week over 9 weeks to transform their career.

Build a strong case for your UX impact on business — with Design KPIs.

Sr. UX Lead • LinkedIn Top Voice in UX

European Parliament

Lexware

Otto Group

Axel Springer SE

SmashingConf

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

A practical guide to measuring design impact on business goals — from design KPIs to UX strategy.

May 2026

July 2026

<ul><li>🌷 40% off – "TULIP" till June 7</li></ul>UX always has a lasting impact on business. But it's incredibly hard to spot between all the business decisions, internal politics and ever changing OKRs.In this 4h-workshop, we’ll dive into how companies measure UX, how ROI of design work and choose reliable design KPIs to report to senior management.You'll learn:<ul><li>Key business and product metrics</li><li>Business ↔ UX value architecture</li><li>Design KPI trees that visualize value flow</li><li>How to show ROI of your UX work</li><li>Measure quality of AI experiences</li><li>Leading vs. lagging indicators</li><li>Causation vs. correlation in UX</li><li>Reliable UX metrics (TARS, SUS, SUPR-Q etc.)</li><li>Feedback scoring and gap analysis</li><li>UX scorecards, and how to establish them</li><li>Effective survey design, statistical significance</li><li>How to measure UX in B2B and Enterprise</li><li>Real-world case studies of how orgs measure UX success</li></ul>That's what you should be expecting:🔴 Live and practical 4h session 🪴 Real-life examples and case studies 👫 Dedicated Q&amp;A time to answer all your questions 🔬 Video recording, slides, resources, templates 🏅 Well-deserved certificate for your hard work

A focused 4h 30mins deep-dive into how to measure UX and design impact — even with very limited access to users.

Design Impact

Product and UX Metrics

Design KPI Trees

Measure UX in B2B and Enterprise

Reporting UX Metrics and UX Strategy 

Product designers and product managers who want to track their impact and align design goals with business objectives.

Design and UX Leads who want to connect their design initiatives to business outcomes and lead with data-driven insights.

UX researchers and practitioners who want to improve UX maturity, articulate value and drive strategic decisions.

The Growth Renaissance

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction to Engineering Viral Growth

Why Word-of-Mouth is a Critical Growth Channel

A 3-Point Checklist to Prioritize Word-of-Mouth

Introducing the Word-of-Mouth Tipping Points Framework

Case Study: The ClassDojo Acquisition Tipping Point

How to Accelerate Growth by Reaching Tipping Points Faster

Finding Social Nodes and Tipping Points in Your Industry

Key Takeaways and How to Connect

Q&A: Farmville, Causation, Referrals, and More

Product managers who drive strategy, development, and launch of products.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Engineering Viral Growth: The Science Behind Word-of-Mouth

What you'll learn

Why this topic matters

You'll learn from

Yousuf Bhaijee