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Free Lesson
How to Design AI Assistants That Convert
45 min
Mar 24, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Develop LLM-based chatbots that influence user behavior
Design conversations that drive measurable outcomes like sales, retention, data capture, and self-service.
Apply influencing psychology to conversation design
Learn from real-life case studies how to engage users, build trust, reduce friction and motivate desired behaviors.
Orchestrate 1:1 personalized persuasion
Use my proven framework to combine user data and real-time need assessment for 1:1 persuasion at scale.
Why this topic matters
Thanks to LLMs, chatbots are finally helpful. But they can do more than just answering questions. Teams are already using conversational AI to close sales, prevent cancellations, shift users to self-service, collect leads, gather feedback, and even motivate offline behaviour. And just like human salespeople, AI assistants need the right script and instructions to be persuasive.
You'll learn from
Joris Groen
UX & AI Lead | Behavioural Psychologist | Best-Selling Author | Ex-Booking.com
Led the Design of AI Assistants for
