Free Lesson
Discovering Where AI Functionality Adds Product Value Today
90 min
Feb 27, 2026 11:00 AM
Virtual (Zoom)
In this video
What you'll learn
Is your process solution-first or problem-first?
AI’s value depends on whether you start with a solution in mind or you’re solving an identified user problem.
Shift your mindset to start with your users’ experiences
Too many teams start with the AI they’re building, then get stuck when they don’t know why anyone would use it.
The 3 dimensions where AI delivers value today
Today’s LLMs do some things well and others poorly. It’s critical that UX folks know AI’s capabilities and limitations.
Why this topic matters
Success depends on the UX team identifying where its AI functionality will deliver real customer value. Too many teams are told to “add AI” without understanding how it benefits users. When the value is unclear, they build the wrong thing. Learn how UX teams can lead the value conversation and create products customers truly love.
You'll learn from
Jared Spool
Center Centre’s Maker of Awesomeness and expert in UX Strategy.
A Center Centre program
