Free Lesson
Connect Product to Business Value with One Powerful Exercise
30 min
Apr 23, 2025 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
How to identify what's important for business and what's not
Learn how to engage leadership to make trade-offs regarding which business goals should drive product prioritization.
Where misalignment among functional leaders comes from
Learn how to identify the root cause behind leadership misalignment at your company.
How to align leaders in 60 min using our proven exercise
You will receive the exact steps and Miro template to help your leadership team prioritize based on business metrics.
Why this topic matters
Product Strategy without leadership alignment will be an artifact no one checks, as the next priority shift inevitably arises. You will again find yourself throwing a wrench in your team's daily prioritization as you are forced to revise your roadmap. This lesson will help you learn how to assess if your leadership team is aligned and how to get them on the same page using one powerful exercise.
You'll learn from

Vicky Irvin
ex-Interim CPO @15Five

Katia Suchkova
Product Leadership Coach

Chris Nicol
VP of Product @Xelix
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