Staging environment
Free Lesson

Connect Product to Business Value with One Powerful Exercise

30 min
Apr 23, 2025 1:00 PM
Virtual (Zoom)

In this video

What you'll learn

How to identify what's important for business and what's not

Learn how to engage leadership to make trade-offs regarding which business goals should drive product prioritization.

Where misalignment among functional leaders comes from

Learn how to identify the root cause behind leadership misalignment at your company.

How to align leaders in 60 min using our proven exercise

You will receive the exact steps and Miro template to help your leadership team prioritize based on business metrics.

Why this topic matters

Product Strategy without leadership alignment will be an artifact no one checks, as the next priority shift inevitably arises. You will again find yourself throwing a wrench in your team's daily prioritization as you are forced to revise your roadmap. This lesson will help you learn how to assess if your leadership team is aligned and how to get them on the same page using one powerful exercise.

You'll learn from

Vicky Irvin

Vicky Irvin

ex-Interim CPO @15Five

Katia Suchkova

Katia Suchkova

Product Leadership Coach

Chris Nicol

Chris Nicol

VP of Product @Xelix

See all products from Vicky Irvin Chris Nicol Katia Suchkova