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Free Lesson
Positioning Secrets for AI Products
Part of The AI-Native Product Manager
30 min
Mar 19, 2026 7:30 PM
Virtual (Zoom)
In this video
What you'll learn
Why "AI-Powered" Is Not a Position
This positioning trap kills AI adoption, and the one-sentence test that tells you if your feature is ready to launch.
Live Teardown: From Feature to Must-Have
Watch a real AI feature get repositioned live. You'll see the exact moves and leave with a framework to run on yours.
How to Build Credibility Before You Have Proof
My trust-building approach from startups to Google.
Why this topic matters
Most AI features don't fail at launch. They fail at positioning - weeks earlier, in the spec, when nobody asked the hard questions. Who exactly is this for? What behavior are we replacing? Why should anyone trust it before it's proven? Skip those decisions and no launch plan saves you. This session gives you the framework to make them drawn from AI launches at Google, Atlassian and startups.
You'll learn from
Abhishek Ratna
Principal, AI Strategy & Technical Marketing at Atlassian. ex-Google, Microsoft.
Experienced at
