Free Lesson
Win International Users: Turn 9 Pitfalls to Your Advantage
30 min
Sep 4, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Align pricing and payments with local markets
Discover how to structure pricing, currencies, and payment options so customers don’t stall at checkout.
Optimize language experience
Fix language defaults, selectors, and global UX flows to minimize users bouncing.
Master local proof and support
Improve trust and accelerate adoption with local case studies and support coverage.
Audit with the global growth checklist
Use a simple 9-trap checklist and action plan to rank the most impactful changes you can make.
Why this topic matters
Many companies miss out on growth abroad with stalled conversions, blocked checkouts, and lackluster user trust. This talk shows you how to spot and fix the 9 traps that block global scale: language selection, pricing, proof, payments, and more. You’ll leave with an implementable checklist based on real-world examples to position yourself as the go-to leader in international growth.
You'll learn from

Kevin O'Donnell
Growth Advisor at Global10x, previously VP, International Growth at Dropbox

Pavel Soukenik
Head of Global Solutions, Acolad, Adjunct Lecturer at University of Washington
Experience
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