Staging environment
Free Lesson

Win International Users: Turn 9 Pitfalls to Your Advantage

30 min
Sep 4, 2025 12:00 PM
Virtual (Zoom)

In this video

What you'll learn

Align pricing and payments with local markets

Discover how to structure pricing, currencies, and payment options so customers don’t stall at checkout.

Optimize language experience

Fix language defaults, selectors, and global UX flows to minimize users bouncing.

Master local proof and support

Improve trust and accelerate adoption with local case studies and support coverage.

Audit with the global growth checklist

Use a simple 9-trap checklist and action plan to rank the most impactful changes you can make.

Why this topic matters

Many companies miss out on growth abroad with stalled conversions, blocked checkouts, and lackluster user trust. This talk shows you how to spot and fix the 9 traps that block global scale: language selection, pricing, proof, payments, and more. You’ll leave with an implementable checklist based on real-world examples to position yourself as the go-to leader in international growth.

You'll learn from

Kevin O'Donnell

Kevin O'Donnell

Growth Advisor at Global10x, previously VP, International Growth at Dropbox

Pavel Soukenik

Pavel Soukenik

Head of Global Solutions, Acolad, Adjunct Lecturer at University of Washington

Experience

Dropbox
Nitro Software
Microsoft
Acolad group
University of Washington
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