Free Lesson
From Stakeholder Demands to Strategic Wins
30 min
Sep 18, 2025 2:30 PM
Virtual (Zoom)
In this video
What you'll learn
Reframe Random Feature Requests into Strategic Initiatives
Turn vague asks like “Add AI” into outcome-driven initiatives that earn trust and advocacy.
Climb the Product Metrics Ladder
Learn a simple framework to connect features to customer outcomes, product outcomes, and business results.
Elevate Your Influence Immediately
Walk away with a tool you can use tomorrow to transform stakeholder demands into strategic conversations.
Win with Other People's Ideas
Stop fighting feature requests. Learn how to champion and reshape them so stakeholders become your biggest advocates.
Why this topic matters
Most PMs either push back on random feature requests or reluctantly comply. Both approaches kill credibility. Top product leaders do something different: they reframe. By connecting ideas to customer and business outcomes, you create alignment, gain automatic advocacy from stakeholders, and shift from order-taker to strategist.
You'll learn from
Brennan Collins
Startup & Enterprise Product Exec. Coached 300+ PMs from stuck to strategic.
Previously at
