What Makes a Senior Manager Stand Out

In Ethan's 15+ years at Amazon, he led global teams of 800+ and invented well-known businesses and products such as Prime Video, Amazon Video, Amazon Appstore, Merch by Amazon, Prime Gaming (formerly Twitch Prime), and Twitch Commerce.

• Hold 70+ patents.
• Reviewed 10,000+ resumes and conducted 2,500+ interviews.
• Was an Amazon Bar Raiser and Bar Raiser Core Leader, responsible for training and maintaining Amazon's group of interview outcome facilitators.
• Helped advocate for and draft the Amazon Leadership Principle (LP) “Ownership” — the words, “They never say ‘that’s not my job.’” are Ethan's.

Ethan has promoted 8 reports from Senior Manager (Amazon L7) to Director (Amazon L8), contributed to 25+ Director promotions, hired 10+ Directors internally and externally, drove the promotion of 3 engineer

Ethan ret

​David is the author of Scarlet Ink, a popular technology leadership newsletter.

​He spent more than 12 years at Amazon, moving from the lowest level development manager, to a Technology Director and GM. During the majority of those years, David was also a bar raiser and member of the bar raiser core leadership group (helping direct how the bar raiser program operates).

​At the beginning of the pandemic, David was asked to help Bezos Academy get started as their CTO. He spent a year at Bezos Academy building the Technology foundation for the school system, and hiring an excellent IT leadership team.

​David left the corporate world to pursue his passion for writing, and raising chickens.

Follow David on LinkedIn.

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