Free Lesson
The 5 Mistakes That Kill Ecosystem-Led GTM
45 min
Feb 27, 2026 1:00 PM
What you'll learn
Identify which ecosystem partners actually drive revenue
Stop wasting time on prestigious logos. Learn which VC, accelerator, and founder relationships convert to pipeline.
Activate partnerships that sit dormant after signing
Get the 30-day activation playbook that turns signed agreements into partners who actively promote and refer you.
Prove ecosystem ROI even without perfect attribution
Build a measurement framework that shows execs exactly how much pipeline and revenue flows through ecosystem channel.
Why this topic matters
Most partnership teams invest heavily in ecosystem (VC relationships, accelerators, founder networks) but can't prove ROI. Without clear attribution, ecosystem work looks like networking instead of GTM strategy, leading to cut budgets and deprioritized programs. Companies that crack ecosystem measurement see 30-40% of revenue through these channels. This session shows you how to prove impact.
You'll learn from
Natalie Riso
Head of Startups and Strategic Partnerships @ Rho
Previously at
