Kanika Vasudeva

Turn DM Conversations Into Clients

PwC India

Yara International

Ex-BHP, PwC & ING | 16+ years leading business growth

Shift prospects from interest to clarity to commitment with a simple framework

What actually needs to happen before someone buys

Learn how to move from open-ended chatting to a clear next step without sounding pushy

How to guide a conversation toward a decision

See how to build trust, establish authority, and avoid common mistakes that stall conversations

What to say (and what to avoid) in DMs

You’ll learn practical tools, frameworks, and hacks that you can use right away to:

Founder of Leadership Lab, ex-Amazon

Leadership Lab

Amazon

The Wharton School

Myra Deshmukh

Ex-Amazon Leader, Communication Coach, and Highly-Rated Facilitator

May 2026 Cohort

Sept 2026 Cohort

If you’ve ever been told to “get to the point,” felt your ideas were strong but your delivery wasn’t landing, or dreaded being put on the spot in meetings—this course is for you.In 4 weeks, you’ll build a repeatable executive communication skillset: organize your thinking, write and speak with intention, and deliver confident messages that stick—whether you’re sending an email, presenting to leadership, or answering a tough question in real time. You’ll also learn how to use AI to sharpen your message without losing your voice or critical thinking.Participants consistently say they’re using these tools immediately at work and have improved confidence, clearer feedback from peers and managers, and better responses in meetings. Scroll down for verbatims!Over four weeks, we’ll focus on both what you say and how you say it, then practice until it becomes second nature.Each week includes:<ul><li>90 minutes of live training + learning labs for personalized feedback</li><li>Real workplace scenarios and low-risk practice that doesn't impact your work performance</li><li>Weekly challenges to build the habit</li><li>AI prompts you’ll actually use</li><li>1:1 coaching</li></ul>

Executive communication, without the overthinking.

Turn your ideas into clear, structured messages that land

Feel confident speaking up in meetings (yes, even those unexpected questions!)

Manage stakeholders and leaders more effectively

Push back, disagree, and give feedback with clarity and respect

Build credibility and visibility, earn trust faster

Learn the best ways to use AI for communication

Mid to senior level individual contributors or managers (5-15 years of experience) who are communicating with stakeholders &amp; leaders

Anyone who has received feedback to speak up more, communicate more clearly, and/or gets lots of feedback rounds on their writing

Technical roles (software engineers, PMs, data analysts) looking to better represent their work and earn trust with stakeholders

Stop over-explaining and start guiding decisions. You'll become the professional who walks into senior rooms and walks out with a yes.

24-Year Banker -> Presentation Expert

JPMorgan Chase & Co.

Commerzbank

Royal Bank

Mary Beth Hazeldine

24 years at JPMorgan, PwC, RBS. Now training executives to win decisions.

Cohort 4

Cohort 5

You've done the work. You know the material. You've prepared the slides.And yet the decision stalls.Polite nods. Reasonable questions. Then: "Let's take this offline." "We'll circle back." "Good discussion."Translation: No decision today.If this keeps happening, it's not because you lack expertise or presentation skills. It's because the way you're structuring your message doesn't match how senior people decide.Here's what nobody tells you: executives make their decision in the first few minutes, then spend the rest of the time looking for reasons to trust that instinct—or doubt it. When you lead with context, build to your recommendation, and back it up with extensive data, you're triggering doubt, not confidence.The unspoken question in their mind: "If they need this much explanation, is the recommendation actually solid?"This course gives you a different approach—a system built on how decisions actually happen in senior rooms. You'll learn to structure your message so that "yes" feels like the obvious, low-risk choice.Not through tips you'll forget under pressure. Through a repeatable system that works even when you're tired, rushed, or facing pushback.

Executives decide before your presentation ends. Structure accordingly

Structure presentations that win decisions

Remove the anxiety before you even start

Build credibility without over-explaining

Choose proof that reassures, not proof that defends

Handle pushback without becoming defensive

Use AI tools without sounding generic or losing authority

<code>You present to executives, boards, or steering committees—and need decisions, not "good discussions." Your credibility is on the line.</code>

You pitch to clients and present recommendations for a living. Stalled decisions cost you deals, revenue, and repeat business.

You're in relationship management, business development, or sales—presenting to win deals, budgets, or strategic alignment.

Build an AI Sales OS that coaches you through every deal; so you close more, lose fewer, and stop running on gut and scattered notes.

Enterprise AE turned AI Sales Coach

Iterable

Chooch AI

alwaysAI

New York Angels

Dennis Zavolock

6 years enterprise SaaS sales. Built an AI Sales OS that changed how I sell.

Cohort 1

Selling is hard.Every deal requires attention, thought, effort, and persistence. Every objection is a problem to be solved.Founders have it even harder. You built something great. Now you have to sell it. Nobody gave you a playbook.Most sellers reach for ChatGPT. It's fine for a first draft. But it doesn't know your accounts, your product, or what was said across the last three calls. Every conversation resets and work doesn't compound. That's missed opportunity.AI agents like Cursor are different. Your context lives there permanently and you can codify what's working. It connects to your other tools through MCPs (Salesforce, Slack, Google Drive).That's what you want. Systems that compound over time. One input does the work of an hour.Most AI courses teach frameworks through slides. In this course, you build in session and use it on real deals that day.Pre-loaded with Challenger, MEDDPICC, NEPQ, Command the Message, Chris Voss negotiation, and more.This isn't using AI just to work faster. It's using it as a strategic partner you actually trust.By the end of this cohort, you have an AI Sales OS. More pipeline, faster close, and no more relying on gut feel.

Most sellers don't know how to use coding agents. The ones who do have an edge.

Build a personalized AI Sales OS trained on your deals, voice, and pipeline

The version of you that's been on 800 discoveries, running live on every call

Uncover blind spots in any active deal. Strategize on next best action. 

Train your OS to build outreach sequences that actually get responses

Handle pricing objections and procurement stalls without conceding 

Enterprise sellers managing complex, multi-stakeholder deals who want to have more clarity, better outcomes and less stress.

Founders and consultants who find themselves needing to sell and don't have the time to ramp.

B2B AEs who know their frameworks, want to improve their close rates, and build a sales system with coding agents.

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

Cohort 2

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction: Turning DMs into Clients

The Three-Step Agenda for DM Conversations

The Crucial First Step: What to Do Before You Start Selling

Understanding Your Prospect's World

Warming Up the Conversation and Understanding the Client

The Perfect Moment: When to Make the Sale

Recap and Your Role as the Guide in the Sales Journey

Bridging the Gap Between Knowing and Doing

The Financial Impact of Streamlining Your Sales Process

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Startup founders building new businesses, from MVP to scale.

Sales professionals who drive revenue through client engagement and pipeline management.

Turn DM Conversations Into Clients

What you'll learn

Why this topic matters

You'll learn from

Kanika Vasudeva