Free Lesson
From Ads to Entertainment: How to Win on Social in 2026
60 min
Jan 31, 2026 11:00 AM
Virtual (Zoom)
In this video
What you'll learn
Create Entertainment-First Content People Actually Love
Master the entertainment-first framework behind Duolingo's 17M followers and Scrub Daddy's $340M revenue in 2024.
Build a Brand Personality People Connect With Emotionally
Develop a distinctive brand personality people connect with. Learn why personality beats perfection on social media.
Master the Psychology and Neuroscience of Viral Content
Learn pattern interruption and curiosity gaps. Understand why bizarre content goes viral and drives engagement.
Structure Your Team for Speed and Real-Time Marketing
Eliminate approval bottlenecks and learn the zero-approval workflow. Empower your team for real-time marketing success.
Balance Brand-Building & Performance Marketing Effectively
Master the brandformance model. Learn how to allocate budget between team, paid amplification, and performance marketing
Why this topic matters
Algorithms no longer favor brands. Organic reach is dead. Audiences ignore ads. The brands winning aren't those with the biggest budgets, they're the ones that stopped selling and started entertaining. This lesson shows you how to become the brand people actually want to follow and create content that drives both brand love and business results.
You'll learn from
Yazan Al Tamimi
Social & Content Expert (Former Social Lead at Spotify)
Previously at Spotify, Reebok, OSN
