Google

Clearbit

Launch House

Micro™

Brett Goldstein

Founder of Micro, Cofounder/GP of Launch House Ventures, designer, & writer

Content Creation for Startups

Founder/CEO of Micro

To gain followers, make friends, attract investors, customers and team members, and find your creative center.

How to post on X

How to post on LinkedIn

The specific techniques for storytelling, scripting, shooting, editing and more to optimize for engagement

How to create a great launch videos

Build confidence, overcome “cringe,” and use LinkedIn as a powerful career growth tool.

Author | Speaker | 600k Online Community

Courtney Johnson

Author and content creator, founder of Level Up on LinkedIn

LinkedIn Growth Expert

Mischa Collins

Entrepreneur helping founders grow authority and revenue on LinkedIn.

SPRING 2026

SUMMER 2026

You’re not being overlooked because you lack talent. You’re being overlooked because you’re invisible.Every time you hesitate to post or second-guess yourself, it costs you money, credibility, and opportunities. Meanwhile, people with less experience are landing clients and roles—not because they’re better, but because they’re visible.LinkedIn is no longer a digital résumé. It’s the engine behind clients, job offers, speaking opportunities, press, and partnerships.If you’re not building your brand there, you’re building someone else’s.The world doesn’t reward the most talented. It rewards the most visible.This is where that changes.In 4 weeks, you’ll:<ul><li>Build a compelling LinkedIn profile</li><li>Create authority-building content without feeling fake</li><li>Form real relationships with the right people</li><li>Turn followers into leads, clients, and opportunities</li></ul>This is a proven system that turned LinkedIn into a multi–six-figure growth channel—without ads, gimmicks, or pretending to be someone you’re not.Visibility is the new currency. Silence is expensive.The doors are open. You’re either in—or watching from the sidelines.

Unlock Higher Pay, More Clients, and Inbound Opportunities Through LinkedIn

Build a high-converting LinkedIn profile that clearly communicates your value

Develop a confident, authentic voice that eliminates hesitation and “cringe”

Create authority-building content

Grow meaningful relationships

Turn visibility into inbound opportunities

Implement a repeatable LinkedIn system

You know you’re capable of so much more — but feel stuck at the same level.

You’re tired of watching less talented people get the jobs, clients, and spotlight you deserve.

You feel invisible — even though you know you have value to offer.

Learn the ins and outs of the LinkedIn ecosystem and how to become a top 1% creator on the platform.

Creator | 2 x TEDx Speaker | 30 under 30

Joel Hansen

Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions

February 2023 1-Day

Learn How to Leverage Your Story on LinkedIn to Unlock Opportunitites. 

June 2026

<h3>Turn LinkedIn Into Your Storytelling Lever</h3>LinkedIn isn’t just a platform; it’s a platform of attention, decision makers and opportunities. Here's the #'s: <ul><li>1B+ people are on LinkedIn</li><li>Only ~1% actually post content</li><li>The average user makes over $75,000</li><li>6 people are hired every minute</li><li>Over 100 million messages are sent daily</li><li>and the weirdest part - only 1% of users post content weekly </li></ul>That's right. 99% of people are scrolling. Very few are telling a story<h3>What You Need Is Better Storytelling </h3>In This Class, You’ll Learn To:<ul><li>Write posts people actually read</li><li>Turn your experience into authority</li><li>Create content that leads to DMs, new friends, partnerships and hires</li></ul><h3>The Opportunity</h3>Organic reach is still wide open, because most people aren’t posting.But this window is closing.<h3>The Math</h3>Better storytelling → more attention → more opportunitiesSee you in class.

Scale Your Storytelling in a 1 Day Workshop

Gain the 10 habits of LinkedIn storytelling

Learn the ins and outs of the Linkedin ecosystem

Leverage your brand to open doors

Meet other content creators and CEOs

Founder &amp; CEOs: Your company's voice is established but you need to start building your own.

Entrepreneurs &amp; Speakers:&nbsp;You’re a builder who wants a free distribution channel that doesn't require guru ads.

Consultants &amp; Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

Cohort 1

Cohort 2

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.

You're not bad at LinkedIn. You just don't have a system yet.

Founder, Catalyst GTM Agency

AirOps

a16z

Instantly.ai

Relay.app

Will Leatherman

GTM agency founder who built his client pipeline on LinkedIn content. 

July Cohort

LinkedIn generates 80% of B2B social media leads. The buyers you want are already there and already looking. But most founders either never start, post inconsistently, or write content that reads like a press release. This workshop gives you the 30-day system — profile, content, and outreach — that turns LinkedIn from a passive presence into an active pipeline.

Walk away with a belief system, content matrix, and lead magnet path that books your first LinkedIn customer in 30 days.

Build a 30-day content calendar with your first 12 posts mapped out

Founders and consultants who've tried posting on LinkedIn but haven't gotten clients from it yet.

Service providers — agencies, coaches, fractional executives — ready to replace cold outreach with warm inbound.

Early-stage B2B founders who want a repeatable system, not just more content tips.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction and Technical Setup

Introducing Micro and Free Resources

The Importance of Posting Content for Startups

Optimizing Your X (Twitter) Profile

The Golden Rule for X: The Power of Replying

How to Craft High-Quality Posts on X

Examples of Engaging Posts and How to Find Them

Strategy for Writing and Promoting Articles on X

LinkedIn vs. X: A Tale of Two Platforms

The Anatomy of a Perfect LinkedIn Post

Viral Topics and a Winning Post Format for LinkedIn

Demonstration: Using AI for Content Creation

The Formula for a Successful Launch Video Script

Launch Video Production and Viral Topic Ideas

Actionable Homework and Final Q&A

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Startup founders building new businesses, from MVP to scale.

Creating and distributing valuable content to attract, engage, and convert target audiences.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Social media strategy, content creation, community management, and platform-specific best practices.

Content Creation for Startups

What you'll learn

Why this topic matters

You'll learn from

Brett Goldstein