matthui

Build an Assistant with No-Code Tools

Udacity

BetterUp

GoFundMe

Matt Hui

AI Product Expert. Led 0 to 1 products at Udacity, BetterUp, GoFundMe.

Learn how to identify tasks that AI can reliably handle—so you automate the right thing

Great Candidates for Automation

Understand what you must provide—inputs, constraints, and a definition of “done” to have consistent agent output

The Core Components of an Agent

Watch an end-to-end build of a weekly status update assistant, then adapt the template to your own "annoying task"

Live Demo: Build a Common Workflow in Relay.app

Everything you need to know about automating your work with AI.

Founder | Growth Operator |20k+ Students

Project A

Relay.app

Esade

Pietro Montaldo

Founder @NotLinear | Top Voice on AI for Growth Systems | Professor @ESADE

Founder, Relay.app. 70k+ on LinkedIn

Jacob Bank

Founder/CEO of Relay.app. Leading AI educator with >70k followers on LinkedIn.

May 2026

July Cohort 

AI is not just for chatting anymore! AI agents don't just talk to us, they can do work for us. In this class, we'll cover the fundamentals of AI agents and how to work with them. You'll learn to delegate one-off tasks and to build automatic agentic workflows that work 24/7.The class will use Claude Cowork and Relay.app as the two main tools. Approach:<ul><li>20% Theory, 80% Practical Building</li><li>Small Cohorts to maximize learnings</li><li>100% Live Sessions and office hours</li><li>1:1 Coaching with Pietro at the end of the course</li></ul>

Learn to delegate work to AI

What are AI agents and what can they do today?

What's the difference between using Claude Cowork and AI workflows?

What are AI workflows?

Gain confidence to build & extend AI systems (we'll build 5+ agents live)

Basic prompting skills (e.g. with ChatGPT)

Regular use of AI at work

You want to automate your work with AI.

You work in an operational role like marketing, sales, support, finance, or HR.

You have basic AI skills (i.e. you use ChatGPT regularly), but you're not an engineer.

Build 3 real AI workflows live using Claude—no coding, only execution

AI Educator | Claude Cowork Specialist

HSBC

Morgan Stanley

Altaf Rehmani

Digital Solutions Architect HSBC | Ex-Morgan Stanley

Live, hands-on workshop to build your AI workflow system using Claude Cowork

Claude Cowork: Build Your AI Workflow System

Most people don’t need more AI content—they need real results.You’ve probably tried AI tools, watched tutorials, and still ended up doing your work manually. The gap is not knowledge—it’s execution.That’s exactly what this workshop fixes.Instead of learning concepts, you will build your own AI co-worker using Claude—live, step-by-step.No coding. No confusion. Just practical systems you can use daily.In just 4 hours, you will:<ul><li>Build a Daily Briefing Email automation</li><li>Create a Blog + Social Content system</li><li>Build a Newsletter generator for personal or company use</li></ul>This is not a demo. You will build everything yourself.AI is changing how work gets done. The advantage is not knowing AI—it’s knowing how to use it to save time.By the end, you’ll have real workflows that reduce manual work and increase productivity from day one.

<h3>For Non-Tech Professionals No coding. Use Claude to automate emails, reports, and daily tasks with simple workflows</h3>

<h3>For Content Creators &amp; Marketers Turn one idea into blogs, LinkedIn, Instagram, and X content automatically using structured AI workflows</h3>

<h3>For Developers &amp; Tech Professionals</h3>Build fast AI workflows with Claude to automate tasks and create practical systems

Build and deploy a working AI agent that automates real tasks in your workflow — no coding required, no theory, just results.

Go from zero to a working AI agent in weeks. Hands-on, no-code, led by an ex-MAANG AI founder.

Cohort 1: AI Agentic Employee Certification

Ex-Google Lead; Founder Stealth startup

Google

Deloitte

Accenture

Google for Startups

New York University

Rea Ara

AI Security Founder & Researcher | 11+ years ex-Google, Accenture & Deloitte

Cohort 2: AI Employee Certification

🚨Early Bird 10% Off is open till April 26 with code "EARLY10." Most professionals are watching AI happen to them instead of using it. They're copy-pasting into ChatGPT, waiting for their company to figure it out, and hoping it doesn't make their role irrelevant.The ones pulling ahead aren't smarter. They've just built one AI agent that handles something real — and now they can't imagine working without it.This cohort is where you build yours. Not a demo. Not a toy. A working AI agent running in your actual workflow by the time we're done.Six weeks. Live sessions. Direct access to someone who builds agents in production every day — with 11 years across Google DeepMind, Accenture, and Deloitte, and a filed patent with NYU.You'll learn to identify what to automate, build with the tools the best teams use, and ship something real. No coding required. No fluff. Just outcomes.The professionals who figure this out now will spend the next decade ahead of everyone else. The ones who wait will spend it catching up.May 1 is your start date. Twenty spots. When they're gone, they're gone.

Certified AI Agent Builder: Automate Your Workspace in 6 Weeks

Build and deploy a working AI agent from scratch

Identify exactly what to automate in your workday

Connect your agent to tools you already use

Test and improve your agent when it breaks

Build a portfolio piece you can show anyone

Automate your entire workday with a personal AI employee

You've used ChatGPT or Claude at least once. No coding required — just curiosity and a willingness to build something real.

Basic AI Familiarity

You'll need a laptop and free accounts on Claude.ai and Make.com. We'll set everything else up together in the first session.

A Laptop and Internet Access

Come with one recurring task or workflow you want to automate. The more specific your problem, the better your agent will be.

A Real Problem to Solve

Busy professionals and operators who want to automate repetitive work but have no coding background and don't know where to start.

Product managers, consultants, and founders who understand AI conceptually but have never actually built and shipped a working agent.

Ambitious professionals who want to future-proof their career and get ahead before AI agents become the workplace default.

Build AI workflows that eliminate repetitive work, impress leadership, and make you the most valuable person in the room.


CEO of Addo AI | Founder of Amplify 

InterContinental Hotels Group

FedEx

S&P Global

Thomson Reuters

Dr. Ayesha Khanna

CEO of Addo AI and Amplify. Global expert on AI powered transformation.

CEO @ Symplehost.ai, Claude Ambassador

MoneySmart

Claude

Max Del Vita

Claude Ambassador. CEO of Symplehost.ai.

Cohort 1

You’ve tried ChatGPT. Maybe you use Claude for emails or brainstorming. But you’re still doing everything manually — copying data between tools, writing the same reports, chasing the same updates. Meanwhile, the people getting promoted are the ones who figured out how to make AI do the repetitive work for them.This course teaches you to go from “I use AI sometimes” to “I built systems that run without me.”Most AI courses would teach you more tools. This one starts somewhere different: actual business problems.Every week, we identify a typical real workflow that's costing your team time, quality, or sanity — then you build a working AI system that fixes it. Not a demo. Not a hypothetical. A system you'll use on Monday.That's the difference between learning AI and deploying it.In 6 weeks, you won't just know more about AI — you'll have built automations your team depends on, using a method (ARISE) you can repeat on any process you touch.

Stop using AI for one-off tasks. Build automated workflows that save you time.

Reclaim 10+ hours a week by automating the work that drains you. 

Produce in 1 hour what used to take you all day. 

Make Claude work inside the tools your team already lives in. 

Build AI systems that are accurate, safe, and team-ready.

Walk into any leadership meeting and prove AI is working.

Become the person your company turns to for AI — starting Week 1. 

Team Leads &amp; Business Managers in departments like HR, Marketing, Sales, Finance, etc. who want a method for automating processes with AI.

Founders &amp; Consultants running lean teams who need to operate like a team of more than 10 with a team of 2 using AI to handle operations.

AI Workflows for Everyday Productivity

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Welcome and Introduction

Building an Assistant with No-Code Tools

What is an AI Agent?

The RITS Framework for Automation

Core Components of an AI Agent

The SOAP Framework for Agent Configuration

Live Demo: Building an Agent with Relay.app

Q&A and Feedback

Further Learning Opportunities

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Broad professional audience — content relevant across many roles and functions.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Developing leadership skills — inspiring teams, building culture, navigating organizational complexity, and driving results through others.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Build an Assistant with No-Code Tools

What you'll learn

Why this topic matters

You'll learn from

Matt Hui