AI Content Is Diluting Your Brand (Here’s How To Fix It)

A leader at the intersection of marketing and revenue, Tara has led marketing operations as VP of Marketing Ops at unicorn AppFolio and directed demand generation as SVP of Marketing at Centerbase. With nearly 20 years of marketing operations experience and now over 500 hours of AI training, Tara creates efficient pathways to success through strong, clean databases and AI innovation. She excels at architecting the digital backbone that supports strong growth for businesses, having built these systems from the ground up.

From being the founding marketing hire at SecureDocs, to leading the MyCase marketing team at AppFolio, to Co-founding Pasito, a Y Combinator-backed AI startup - Julie brings deep expertise in marketing, AI, and operations. Julie has over 1000 hours of AI training, specifically on advanced prompt engineering, system instructions, agentic workflow development, and evaluations (or "evals") for quality assurance. She now builds custom AI assistants and automated marketing solutions that deliver measurable time savings and ROI for marketing teams.