Free Lesson
Build AI-First Outbound That Feels 1:1
45 min
Feb 26, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Pick Signals That Earn Attention
Define ICP + trigger signals (intent, hiring, tech stack, pain) and map each to a credible “why now.”
Convert AI Research Into a Personal POV
Use AI to research accounts fast, then write specific insights and hypotheses that sound personal
Design Guardrails That Prevent AI Slop
Set workflow rules for personalization depth, review, pacing, and deliverability to avoid spam behavior at scale.
Build a Reply to Learning Feedback Loop
Continuously improve prompts, targeting, and offers via a subscription to Kyle and Elena.
Why this topic matters
AI has made outbound cheap, which means everyone’s inbox is noisier and trust is harder to earn. Done wrong, “AI outbound” burns your brand and your TAM. Done right, it becomes a durable growth lever by pairing intent signals with real relevance and tight guardrails, so teams can scale pipeline without sounding automated.
You'll learn from

Elena Luneva
CPTO, x-Braintrust, Nextdoor, scaled $40K -> $240M ARR

Kyle Poyar
Runs Growth Unhinged; ex-OpenView, scaled $1–$100M+ ARR.
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