Design Agents That Build Agent Teams

After a long career in PM - rising to VP of Product at a Unicorn - I have made the shift to writing about it.

In particular, I write about product growth. That is, the art of growing via your product.

This means I also talk a lot about product-led growth (PLG), the SaaS B2B motion.

My newsletter doesn't just focus on growth though.

I also break down technology, product management, product leadership, and how to get a PM job.

I help non-technical professionals become Agentic AI Practitioners, through frameworks and hands-on execution, not theory. At AI Build Lab, I’ve taught thousands in live workshops, educated 10,000+ people, and graduated 1,300+ agentic practitioners. My mission: make AI accessible, useful, and powerful for people who want to lead with it in this next era.

With 20+ years turning startups into scale machines, I’ve moved from hands-on e-commerce growth to becoming a practitioner in agentic AI systems. At AI Build Lab, I teach real-world, no-code workflows that drive revenue and retention helping non-tech operators build AI agents that solve business problems, not just experiments.