Free Lesson
How To Measure UX and Design Impact
Part of Driving Impact in UX & Product: Metrics, Accessibility & AI
60 min
Feb 20, 2026 11:00 AM
Virtual (Zoom)
In this video
What you'll learn
Understand UX metrics
Learn key UX metrics (SUS, UMUX-Lite, TPI) and how to connect them to product and business goals.
Prioritize UX work effectively
Explore frameworks and KPI trees to decide which UX initiatives create the highest impact
Apply research methods strategically
Choose the right UX research methods and design KPIs to get actionable, measurable results.
Why this topic matters
Measuring UX is essential for turning design work into measurable impact. By understanding UX metrics, connecting them to product and business outcomes, and prioritizing initiatives effectively, designers and product managers can make better decisions, improve user satisfaction, avoid common pitfalls, and demonstrate the real value of design.
You'll learn from
Vitaly Friedman
20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag
Previously at
