Free Lesson
Driving Expansion Through Deep Customer Empathy
Part of GTM Engineering
30 min
Sep 9, 2025 3:00 PM
What you'll learn
Map customer realities
Research frameworks that uncover hidden pain points, goals, and decision-making pressures across orgs
Speak their language
Craft pitches that align with both organizational priorities and individual stakeholder success metrics
Research that converts
Leverage Clay to deliver research that identifies and supports expansion plays for prospects and existing
Why this topic matters
GTM engineers who truly understand their customers expand accounts 3x faster than those who rely on generic pitches. As the role evolves beyond technical implementation to revenue impact, customer empathy has become the differentiating skill. Companies are promoting GTMEs who can speak to both C-suite and stakeholder pain points, not just product features.
You'll learn from
Gabrielle Borenstein
Strategic Enterprise Growth Strategy @ Clay
Rachel Gurman
Enterprise Growth Strategy @ Clay