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Free Lesson
How to Run B2B Events with Partners at Scale
60 min
Mar 13, 2026 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
Why most event programs stall before they scale
The two traps killing ecosystem events and the framework to break out of both.
How to pick your lane and build a repeatable playbook
Why trying to be everything fails and how to build a system that compounds.
The pre/during/post plays that actually drive pipeline
What to do before, at, and after events to turn relationships into revenue.
Why this topic matters
Most partnership teams run events. Few can prove they work, and even fewer can do it at scale.
At Rho, I scaled our events program from one person to a team of four, running 650+ events a year across SF and NYC in partnership with a16z Speedrun, Flybridge, NEA, and more. This is that playbook.
You'll learn from
Natalie Riso
Head of Startups and Strategic Partnerships, Rho
Previously at
