Rolly Seth

Principal AI Product Manager, Microsoft

AURA: A Framework for AI Leaders & Builders

The shift to "AI Product Builder" — and what it means for execs, founders, and decision-makers.

Why traditional AI roles are being rewritten

Aesthetic Judgment, Unified Clarity, Real Impact — three pillars that separate AI products people trust from hype

Understand AURA framework

Concrete ways leaders and builders can use AURA for strategy, hiring, shipping, and their own creative practice.

How to apply AURA across teams, products & life

Master the most powerful decision making protocols through proven tools, practical frameworks, and real-world applications

AI Decision Coach & Product Leader

Vivek Juneja

20 years of leading teams, building products & managing large projects at scale

Feb 2026

June cohort

AI tools can now draft your emails, summarize your data, and generate recommendations in seconds. But the decisions that shape your career, your team, and your organization still depend on how you frame the problem. Most leaders use AI to move faster. The best leaders use it to think more clearly. In this course, you will learn a practical method for framing high-stakes decisions and practice using AI as a thinking partner, not a decision-maker. You will work with the Winning Frame methodology, use AI in three specific roles (Mirror, Challenger, and Reframing Generator), and walk away with a repeatable process you can apply to real decisions at work and in life.

Make better decisions with AI, not despite it

Learn the Winning Frame method for reframing decisions before AI runs with them

Leaders and managers adopting AI tools who want to make better decisions, not just faster ones

Senior ICs and founders facing ambiguous, high-stakes choices where AI outputs are helpful but not sufficient

Anyone who has caught themselves accepting an AI recommendation without questioning the frame it was built on

Where human leadership lives in an AI-augmented world.

Executive and Team Coach

Andrea Mignolo

Executive coach, MBA, PCC. Two decades leading teams and developing leaders.

Cohort 1

Cohort 2

You know you need to lead—set direction, make decisions, build systems, develop people. But when you try to hold all of this at once, it blurs together. You're unclear about where your time actually goes versus where it should go.This workshop helps you define and understand your leadership practice in an AI-augmented world.You'll articulate your purpose and vision, clarify the decisions you're driving and the people you're developing, and see how your energy distributes across four distinct roles: leading (enrolling people in vision), directing (translating vision into decisions), managing (building conditions for work), and coaching (developing capacity).Through guided solo work and structured reflection, you'll see exactly where you're over-extended and where you're absent — and understand what needs to shift.You'll leave knowing which roles your context actually demands, where your judgment matters most, and what to stop spending energy on.For more detail about the Leadership Fluency framework, please see this in-depth article: <a target="_blank" rel="noopener noreferrer nofollow" href="https://methodandmatter.com/words-make-worlds/how-to-lead-when-ai-does-almost-everything/">How to Lead When AI Does (Almost) Everything Else</a>.

Understand the full scope of your leadership role and where to focus your time and energy to be most effective.

Know what grounds your leadership practice

See where your time and energy actually go

Distinguish between four types of leadership work

Recognize what's missing in your leadership practice

Make conscious choices about where to focus

Understand what needs to shift

The workshop maps your current leadership practice. You need active leadership responsibilities to gain the clarity this framework provides.

Currently in a leadership role (managing people, projects, or initiatives)

The Newly Promoted Leader Congrats on the new role! But now you aren't sure what leadership is beyond more meetings and decisions to make.

The Juggling Executive You manage strategy, ops, and people but can't see how it fits together or where to focus your time most effectively.

The Single-Mode Leader You rely on one leadership approach regardless of what's needed. It works sometimes but you're hitting clear limits.

Build a clear AI strategy, define ROI metrics, and craft a practical roadmap to turn hype into results across product, people, and culture.

AI Executive, Startup Advisor

Sprout Social

Levi's

Nordstrom

Remitly

Rossella Blatt Vital

Executive AI Leader | Startups Advisor (ex Sprout Social, Remitly, Nordstrom)

AI Leader, Director of AI Sprout Social

Microsoft

Deepsha Menghani

AI and Data Science Leader | Director of AI at Sprout Social (ex Microsoft)

🔥 Scholarships available — reach out: aileadershipstudio@courses.maven.com 🔥Every executive today feels the pressure to “win in AI.” Caught between relentless hype and an urgent need to act, leaders are navigating a moment of unprecedented opportunity, and deep uncertainty. There is no universal playbook. AI transformation is messy, full of tradeoffs, and looks different in every organization, reshaping both how the enterprise operates and how products are built.This course offers a structured, practical path forward.At its core is a clear, actionable AI maturity framework that helps you assess where your organization stands across 4 critical dimensions:1) Strategy 🎯2) Ways of Working 🤝3) People &amp; Culture 👥4) Systems of Enablement 🛠️You’ll learn how to translate assessment into action, and acquire the tools to develop a personalized and actionable transformation path grounded in your organization’s context, maturity, and goals.AI isn’t just a technology shift. It’s a leadership and cultural one. This course equips you with the clarity, frameworks, and confidence to lead that transformation, intentionally, credibly, and with lasting impact across product, people, and culture.

Lead AI Transformation Delivering Sustainable Impact in the Agentic Era

📍 AI Maturity Framework

🎯Strategy

🤝 Ways of Working

👫 People & Culture

🛠️ Systems of Enablement

Executive &amp; Sr LeadersLeaders setting AI direction, making investment decisions, and accountable for enterprise-wide outcomes

Transformation &amp; Functional LeadersLeaders driving AI initiatives across product, tech, operations, or strategy

Emerging &amp; Aspiring AI LeadersLeaders and operators building AI fluency to contribute to strategy, decisions, and meaningful change

Master the systems to stop micromanaging and transition from a referee to an orchestrator of a self-running team.

Founder at The Strength Hack

Daimler AG

Airbus

Audi

Toll Collect GmbH

Murk Creusen

Founder & Leadership Coach at Strength Hack

Founding Cohort

You cannot fix burnout by working harder. You have a matching problem.AI is making your team's hard technical skills obsolete faster than they can learn them. You cannot fix this "AI anxiety" or burnout by asking them to work harder. You don't have an effort problem; you have a matching problem.Most Engineering Managers spend 70% of their week trapped in the "Mediocrity Loop" - refereeing personality clashes, fixing broken handoffs, and watching their team's shared knowledge collapse as junior roles vanish. You're bleeding runway and morale.This 30-day accelerator gives you the system to break out. Using the Big Five (or CliftonStrengths) assessment, a proven framework, and the Strength Hack AI, you'll map your team's cognitive architecture and engineer the conditions for psychological safety - not just hope for it.In 4 weeks, you will:<ul><li>Stop Generalist Exhaustion: Identify energy leaks and delegate based on Cognitive Fit, not calendar space. </li><li>Engineer Swift Trust: Use the 6-dimension Matching Compass to translate friction into synergy.</li><li>Drive ROI: Transition from a reactive referee to a strategic orchestrator</li></ul>

Engineer Psychological Safety. Stop Refereeing Your Team.

Shortcut the "Storming" Phase to Engineer Swift Trust

Reclaim 70% of Your Week (Plug the Energy Leak)

Turn Personality Clashes into Solvable Data

Restore the "Who Knows What" Architecture Your Team Lost

Walk Away with a "Plug-and-Play" Facilitation Kit

To get ROI from this course, a real-world team (direct reports or agile squads) is recommended to apply the Matching Compass frameworks.

Team Leadership or Management Role

You must take the free Big Five test (or CliftonStrengths) before to map your personal psychological operating system.

Completion of a Baseline Assessment

The Overwhelmed Engineering Manager / Tech LeadYou lead a hybrid or remote team. You want a data-driven system, not another workshop.

The Ambitious Senior / Staff Engineer<blockquote>You're moving to people manager. You want proven frameworks to lead a team without micromanaging.</blockquote>

The People-Conscious CTO / CPO<blockquote>You own culture and delivery for 10–200 people. Your board wants AI readiness. You need L&amp;D that's credible.</blockquote>

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Product managers who drive strategy, development, and launch of products.

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Startup founders building new businesses, from MVP to scale.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

Leading organizational AI adoption — change management, strategy, and building AI-ready teams.

Developing intuition for what makes a great product — evaluating ideas, understanding user needs, and making tradeoff decisions.

AURA: A Framework for AI Leaders & Builders

What you'll learn

Why this topic matters

You'll learn from

Rolly Seth