Staging environment
Free Lesson

Turn Roadmaps into ROI: Business Metrics for PMs

60 min
Dec 3, 2025 1:00 PM
Virtual (Zoom)

In this video

What you'll learn

Decode Business Metrics

Learn what metrics like ARR, NRR, CAC, and LTV reveal about product health and business performance.

Link Product Decisions to ROI

Identify how roadmap choices influence revenue, profitability, and retention—and prioritize accordingly.

Speak the Language of Executives

Confidently communicate your product’s impact in financial and strategic terms that resonate with leadership.

Why this topic matters

Most PMs can talk about features but struggle to connect their work to business results. Understanding company metrics like ARR, CAC, and margin is the key to earning executive trust and shaping product strategy. After this session, you’ll be able to link your roadmap to measurable ROI and earn a stronger voice at the executive table.

You'll learn from

Elena Leonova

Elena Leonova

Co-founder, OneRank.io (ex-CPO, Spryker, VP of Product BigCommerce)

Previously at

Spryker Systems
BigCommerce
eBay Inc.
PayPal
See all products from Elena