Free Lesson
Top 3 JTBD Frameworks — Choosing the Right One?
45 min
Dec 31, 2025 2:00 PM
Virtual (Zoom)
In this video
What you'll learn
Idea-driven vs. JTBD-driven Innovation
The difference between idea-driven vs jobs-to-be-done based innovation methods. Pros and cons of each method.
Five Types of Innovation
An overview of the five types of innovation and how each jobs-to-be-done framework supports each of them.
The Top Three JTBD Frameworks
Introducing the top three jobs-to-be-done frameworks highlighting a few things that stand out from each other.
Upcoming Course on Top JTBD Frameworks
An overview of what is covered in the upcoming course comparing and contrasting the Top 3 JTBD Frameworks.
Why this topic matters
Most teams have heard of Jobs-to-Be-Done, but few understand the important differences between the leading frameworks — and using the wrong one leads to confusion, wasted effort, and weak outcomes. Knowing which framework fits which use case helps you make better decisions about what to build, how to align teams, and how to increase adoption, so every effort maps to real customer progress.
You'll learn from
John Gusiff
Managing Partner, Customer Centric LLC
Consulted at
