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Free Lesson
Build One Idea That Attracts Better Clients
45 min
Feb 26, 2026 11:00 AM
Virtual (Zoom)
In this video
What you'll learn
Define your One Big Idea (OBI) so others instantly 'get' it
Clarify the core big idea that ties your work together so clients instantly understand it, and get excited.
Find the Red Thread
Identify the through-line in your services, content, and results so your positioning & offers stops feeling scattered
Turn That Idea Into a Client-Attracting Authority Piece
See how your OBI becomes a 2000+ word Hero Piece. Your HP builds trust, depth & inbound demand without relying on social
Why this topic matters
If your ideas live across old posts, client docs, and half-formed threads, people only see fragments of your expertise.
A confused mind does not refer or hire.
Social platforms reward speed and noise but your work requires depth and coherence.
A well-structured long-form piece gives your business a centre of gravity and creates recognition, trust, and inbound enquiries that compound over time.
You'll learn from
Ellen Donnelly
Founder of The Ask.