Why Generalists Win: How to Stand Out as a Fractional Leader

Emily Hollender is a Fractional Marketing Leader and the founder of Next Wave Marketing, where she partners with early-stage consumer startups to harness the power of community to drive growth. She’s especially passionate about helping full-time operators get off the sidelines and kickstart their own fractional journeys. She teaches a quarterly Fractional 101 course on Maven.

Andre Plaut is a fractional leader and founder of human machine, a learning design + strategy studio. He has spent over a decade at the intersection of technology, design, and education, developing and scaling learning experiences, products, and teams for organizations like Apple, Obama for America, General Assembly, Huge Inc, BARK, Indeed, Visa, Primary VC, A24, and many others.