Staging environment
Free Lesson

Avoid a common pitfall when presenting ideas

30 min
Aug 6, 2024 12:00 PM
Virtual (Zoom)

What you'll learn

The power of setting context

Our ideas need to be fully understood. This exercise, when neglected, causes the majority of unfulfilled ideas.

How to kill friction, detachment and poor judgement

A simple, widely applicable and practical method to ensure your idea isn't miscommunicated or misinterpreted.

Bridging two worlds

Anytime we present an idea, we are in one world, our audience is in another. This lesson covers how to close that gap.

Why this topic matters

People with prolific creative output, perhaps more than anything else, are masters at reading and setting context so their audience (e.g. a client, design manager or investor) sees what they see. This lightning lesson covers the three ways context can be established: before, during and after the selling of an idea — whatever the stakes.

You'll learn from

Ian Wharton

Ian Wharton

Apple Design Award winner, author and tech founder. 20+ years of innovation.

Provided training to

BBC
frog
Dyson
Metalab
Wieden+Kennedy
See all products from Ian Wharton