Free Lesson
3 Things Your Startup Must Do Before Raising From Investors
30 min
Apr 23, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
How to research and segment the investor landscape
Use market research to identify and group potential investors so you don’t waste time on the wrong ones
How to target the right investors and position well
Apply proven targeting and positioning principles to stand out and get noticed by the right investors
How to create and test a send-out deck that gets meetings
Use a template to build a short, focused send-out deck, then test it with 'AI digital twins' of your target investors
Why this topic matters
Raising money is one of the first marketing challenges founders face. In this class, you'll learn how to approach your raise like a marketer. Lee will do a short lecture before Dino interviews Kristian Fryer-Kelsey, CEO of Plates, who used our send-out deck template to raise money for his AI startup.
You'll learn from
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Lee Henshaw
Currently fundraising for Into-it, his new marketing startup
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Dino Myers-Lamptey
Award-winning founder of the marketing consultancy The Barbershop