Accelerate Your Promotion Path

Hi, I’m Elena Luneva. I operate at the intersection of people, craft, and business. I help product leaders, founders, and GTM operators sharpen the business side of product, so they can drive growth, influence outcomes, and lead with confidence.

Over the past 20 years, I’ve scaled product and GTM teams as an executive at Braintrust, Nextdoor, LiquidSpace, OpenTable, and BlackRock. I’ve built marketplaces, AI-native platforms, and B2B SaaS products from zero to scale. Today, I advise founders, coach product executives, and teach product managers how to grow their business skills such as GTM, Financial Acumen and Executive presence, effectively. Although I have an MBA and CS degree, I do not think you need either to thrive in the future reshaped by AI. What I do think you need is the curiosit

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Taught thousands of executives through courses, executive coaching,

I’ve spent the last 15 years working in B2B SaaS. My journey includes high-volume businesses like HubSpot, Wistia, & Postscript - and some other startups that didn’t make it.

Along the way, I’ve started & scaled growth teams, run hundreds of experiments across every area of the funnel, and made a million mistakes.

My work has been featured on OpenView, Growth Hackers, Productled.com, Product-led Growth Collective , HubSpot, and Mixpanel.

I find the process of growing a company is incredibly fulfilling. From learning about the levers and channels, understanding the customers and their jobs-to-be-done, delivering value in creative ways, and removing friction points along the journey.

But my real passion is helping people around me get better. I get incredible fulfillment teaching systems and

So in June 2021, I decided to make a big change. I left my full-time job as head of growth to build my