Maven

How to Increase Your Technical Depth

Stripe

Notion

First Round

Cristina Cordova

Chief Operating Officer at Linear. Prev. Stripe, Notion, First Round.

Deeply understand a new product through the eyes of a customer.

Understand what matters to a technical stakeholder.

Learn to speak the same language as your technical counterparts.

Become an expert API Product Manager and learn how to scale and manage an API portfolio.

Founder, Level 250 | 3x VP, API Products

Verisk

Moodys

Oracle

SmartBear

Precisely

Emmanuel Paraskakis

15+ years in APIs | Product Consultant for SaaS and API Companies | 3x VP PM

Cohort 7

Cohort 8

If you’ve shipped an API product already and want to level up your expertise, this course is for you. You’ll learn how to design and deliver API products that meet technical standards but also drive measurable business impact. We’ll go beyond the basics, building APIs that empower both developers and business stakeholders, while solidifying your role as an API thought leader within your organization.You’ll walk away with a practical toolkit for everything from rapid prototyping to scaling API products for high-volume use:Understand APIs at a deeper level, enough to earn the respect of peers, leadership, and technical teams• Drive business impact by setting measurable goals and KPIs for your API products• Build a clear path to product growth through monetization, internal advocacy, and advanced GTM strategies• Deliver a stellar Developer Experience with better documentation, security, and onboarding flows• Become the API champion who can confidently guide decision-making and position APIs strategically in your organizationWhen you complete this course, you’ll have the skills and perspective to deliver real value and confidently guide and scale the next generation of API portfolios.

Accelerate Your Career and Become the Go-To API Expert in Your Organization

Define a Winning API Strategy for the Future

The API Lifecycle: Understand How Great APIs Are Made

Drive API Adoption with an Effective Go-to-Market Strategy

Design and Build a Working API Using Best Practices

Future-Proof and Protect your API Portfolio

Network and Collaborate with your peers

Product Managers with some API PM Experience who want to take on more responsibility and become experts at shipping public and internal API

Product Managers who have shipped API Products but want to gain a deeper understanding and scale to an API Portfolio

Product Leaders who want to hire and manage a team of API Product Managers.

Gain Strategic Engineering Advantage in the age of AI

Product Leader with 15+ years experience

Mihaela Draghici

Engineering Leader 20 years experience

Daniel Ghilea

Engineering Leader 20+ years experience

PublicisSapient Cohort

June Cohort

A half-day workshop, designed for senior engineers who want move from the "how" of engineering to the "why" of business impact and get a competitive advantage in a time when AI is making pure execution less differentiated. ----At senior level, the ceiling is rarely technical. You’re a strong engineer. You're already great at execution.You write solid code and review code at a high standard.You solve hard technical problems.You design scalable systems. You ship complex features.ButYou may struggle to:<ul><li>Connect architecture decisions to revenue or risk.</li><li>Challenge roadmap choices using business language.</li><li>Influence prioritisation without positional authority.</li><li>Translate technical language into strategic urgency.</li><li>Participate meaningfully in discovery discussions.</li></ul>The result?That limits your influence, your growth, and your impact as a strategic contributor.Because no one trained you in product thinking from an engineering lens. To move into strategic alignment, you need to stop treating product sense as a "PM skill" and start considering it as a technical optimisation for business impact.This workshop is designed to bridge the gap between code and commercial reality.

Learn how to connect technical decisions to business impact, speak clearly in strategy talks, and influence what gets built, not just how.

Understand what product sense really means

Understand the hierarchy of decision layers: Strategy To Roadmap To Backlog

How to choose and implement the right metrics

Speak the language of product and business confidently

Senior Engineers &amp; Tech Leads already making architecture decisions who want more influence over product and roadmap decisions.

Aspiring Staff / Principal Engineers who need to move from execution to shaping technical and product strategy.

Engineers stepping into leadership who are expected to contribute to business and roadmap discussions, but were never taught how.

Clear communication turns expertise into influence

Professor, founder, author, trainer

Michael Madson, PhD

Expert in technical communication, workplace training, and audience engagement

Cohort 1

Technical professionals are increasingly expected to communicate across expertise gaps. Engineers explain systems to executives. Data analysts present findings to clients. Researchers communicate with policymakers, journalists, and the public. Yet, most of these technical professionals receive little formal training in how to communicate complex ideas clearly to non-specialists.This workshop helps technical professionals develop time-tested, practical strategies for translating expertise into understanding without oversimplifying important ideas. Participants will learn how to reduce jargon, structure explanations more effectively, adapt communication to different audiences, communicate uncertainty and risk, and use examples and analogies strategically. The workshop also addresses emerging challenges in the AI era, where the ability to interpret, contextualize, and explain information has become more valuable, not less. Through hands-on activities and real-world examples, participants will leave with tools they can apply immediately to presentations, reports, meetings, documentation, client interactions, public communication, and cross-functional collaboration.

Technical professionals who need to convey complex information to clients, executives, external stakeholders, or cross-functional teams.

Product, UX, and operations professionals translating technical insights into decisions and organizational action.

Managers who need to communicate with public audiences, build alignment across teams, and influence decision-making on technical matters.

Turn your tech skills into sales power! Master B2B selling, client engagement & deal closing in 4 weeks. Build, sell, and scale your impact.

Technical Sales Leader, AI & Automation

Raji RV

Technical Sales Leader, AI & Automation Advisor

Founder, AI Product Mngt. & Tech Sales

Avinash Mahalingam

Co-Founder, AI Product Mngt and Tech Sales Coach, Ex-Amazon PM , RBC AIPM

This course is a hands-on bootcamp + framework built by people who've actually done it. The gap between building great technology and selling it effectively is where most technical careers hit a ceiling. This intensive 4-week program transforms software developers, engineers, and tech founders into confident, revenue-generating sales professionals who can bridge the gap between product capabilities and customer needs. You'll learn the complete B2B tech sales process, from value selling, story telling, build demos, building poc's, being a trusted advisor and closing deals. Through hands-on mock sessions, real-world frameworks, and modern sales tools you'll gain the skills to transition from pure technical work into client-facing, revenue-driving roles. Whether you're a founder who needs to sell your own product, a developer ready to amplify your impact, or a consultant looking to move upstream, this course gives you the blueprint to succeed in tech sales without sacrificing your technical credibility.

Ready to turn your technical expertise into revenue impact? 

Master the foundations of B2B Tech Sales Engineering

Get your dream Tech Sales Engineering Role

Master the Winner's Tech Sales Mindset

Software Developers &amp; Engineers

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction and Speaker Background

Defining "Technical" vs. "Non-Technical"

Personal Experience at Stripe

Lesson 1: RTFM - Read The F***ing Manual

Leveraging Engineering Resources Wisely

External Resources for Technical Concepts

Lesson 2: The Value of Doing Customer Support

Lesson 3: Adopting a Growth Mindset

Lesson 4: Adding Value as a Non-Technical Contributor

Q&A: Establishing a Shared Language

Q&A: How to Train for Support

Q&A: Recommended Books for Operators

Q&A: Presenting Technical Experience on a Resume

Q&A: Navigating Ops Roles in Early-Stage Companies

Q&A: Growing from an IC to a Manager

Conclusion and Final Remarks

Product managers who drive strategy, development, and launch of products.

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Developing leadership skills — inspiring teams, building culture, navigating organizational complexity, and driving results through others.

Building technical literacy — understanding APIs, databases, system architecture, and engineering tradeoffs.

How to Increase Your Technical Depth

What you'll learn

Why this topic matters

You'll learn from

Cristina Cordova