How to create marketing assets with AI: Startup vs Corporate

Tata brings unique blend of experience in corporate world working with world leading brands like Nike and extensive experience in startups as advisor and executive at Picsart, Sololearn, Pangaia, Rask.ai and others. She has been at the forefront of AI since 2019 and led multiple teams and projects from foundational model development to practical applications across different departments.

Now, as CEO of Grow Global Tech - product growth consultancy and growth marketing talent trust, she and her team help tech startups scale their marketing, using AI first process improvements.

She has advised and worked with 50+ startup founders, among those leading companies, developing own models and industry level applications such Picsart (100m+ users, Unicorn), Sololearn (30m+ sign-ups, ed-tech), Rask.ai

Inés is a creative consultant and GenAI educator working at the intersection of creativity and technology. With over a decade of experience across design, strategy, and innovation within companies such BCG and Superside, she helps teams navigate change and explore the creative potential of AI. Without losing sight of what makes them unique.

Her approach goes beyond tools and efficiency, she specializes in change management, mindset shifts, and human-centered adoption of AI, ensuring creativity remains at the core of every process. Inés designs GenAI-powered systems that enhance ideation, design, and execution while keeping teams engaged and future-ready. She is passionate about transformation and brings a blend of strategic insight and creative vision to help organizations embrace AI as a c

Herman is a growth marketing leader with 7+ years of experience scaling acquisition, retention, and monetization for apps and platforms across early-stage (0→1) and scaling (1→10) phases.

He has held growth roles at Yzzy, HomeBuddy, Mars, Convergent Digital (an agency with a portfolio of clients such as Google, Netflix, Philip Morris, SAP, and TEVA), and a number of early-stage startups.

Specializing in sustainable systems, Herman combines paid UA, funnel optimization, lifecycle marketing, and retention loops with AI-driven automation. He leverages GenAI and tools like Meta Ads, Google Ads, GA4, AppsFlyer, and Amplitude to accelerate creative production, optimize campaigns, and scale performance. He thrives at the intersection of growth, product, and data—turning insights into systems that d