Build an AI Webinar Repurposing Engine

Will Leatherman builds content engines for B2B GTM teams at Catalyst Content. He helps founders and executives turn webinars, calls, and expert insights into systematic content output that drives pipeline—using AI automation with guardrails that preserve voice and strategic POV.

His clients include Valley, HeyReach, Salesforge, and AirOps. Before founding Catalyst in 2024, Will was CMO at Parcl (300% user acquisition growth) and Creative Strategist at Billion Dollar Boy, leading campaigns for WeWork, BMW, and PepsiCo.

In this session, you'll see the exact transcript-to-asset workflows Will uses with clients: screen shares of automation platforms, working prompts, approval loops, and templates you can clone. No theory—just the repurposing system you'll build this week.