Choosing the Right Growth Lever: PLG, CLG, ABX?

Emily is the creator of MKT1 Newsletter (with 55K+ subscribers) & Dear Marketers Podcast. She also advises and invests in B2B startups. Previously, Emily was a marketing executive who built and led marketing teams from the ground up at Asana, Carta, Astro (acq. by Slack), and Ticketfly (acq by Eventbrite).

👉 Emily has curated a collection of in-depth growth & marketing courses from real-world operators. Check out her selected courses at maven.com/x/kramer.

Leah Tharin is a recognized industry leader in combining product-led and sales-led growth in B2B. As acting CPGO at GotPhoto (20M+ ARR) and advisor at Notion Capital, she authored the #1 most-read PLG Guide worldwide. Her leadership experience spans AI (Jua.ai), high-traffic platforms (Smallpdf, 50M+ MAU), and advising dozens of growth-stage companies.

👉 Join Leah's live course Product-Led Growth for B2B on Maven.

Mallory has been driving growth through user behavior for over a decade. She currently leads community-led growth at Mercury. She is also the founder of a 2k+ member paid community (The Old Girls Club) as a side hustle and passion project, grown entirely with a $0 CAC.

👉 Join Mallory's live course Community-Led Growth on Maven.