Free Lesson
Building Trusted Relationships in B2B Sales in an AI World
30 min
Jul 24, 2025 6:00 PM
Virtual (Zoom)
In this video
What you'll learn
Break down key characteristics of a Trusted Adviser
Unpack the core qualities that define a trusted adviser, so you can build stronger client relationships.
Build stronger client relationships faster
Apply the EDISC behavioral framework to different communication styles to build rapport and trust more efficiently
Create new strategies to help your clients take action
Techniques to understand clients’ perspectives, decode behaviours, and influence buying decisions.
Why this topic matters
AI is revolutionizing B2B sales. While AI sales agents excel at crunching numbers and automating tasks, they still can't replicate that crucial human touch.
Now more than ever, it's critical to excel at building trust, active listening, share ideas and influence.
These superpowers are uniquely human skills—empathy and the ability to inspire clients to take action—remain beyond AI's capabilities.
You'll learn from
Ren Saguil
Sales Leader @Fraxional, Built €130M+ Sales Across Tech Giants
Previously at
