William Brantley

Fractional CLO. PhD, Multiple Learning and Project Mgmt Certifications with over 25 years experience

Why Your Training Fails (and How TTL© Fixes It)

Diagnose why training fails using the TTL© model

Stop over-engineering training that nobody retains

Significantly cut design time by aligning effort to outcomes

Increase positive behavior change that has monetary impact

Transform your management by driving stronger performance through direct and actionable feedback.

Author, Developer of Managers & Leaders

eBay

Yelp

Allstate Insurance Company

Munchkin

Reddit

Katie O'Brien Ceccarini

Author, Certified Coach, led CS training Yelp, Head of L&D, trained 1000s

May 2026

September 2026

Managers and leaders are not taught how to deliver feedback that changes behavior and drives performance. The result? Managers gets frustrated when people don't implement feedback and performance and business results suffer. It doesn't need to be this way. You can transform the way you manage and become the manager who shares direct feedback and drives results. You can get there in this course. You will become more confident and competent sharing feedback fearlessly. WHAT TO EXPECT:Tactics you can implement immediately.Sessions are loaded with lively discussion, breakout exercises, and a 27-page learning guide to both personalize and customize your learning experience.In just 3 sessions, you will have more tools in your tool belt to more effectively drive performance on your team.You can also expect:- A 27-page learning guide loaded with sample language, exercises, and reference materials to leverage well beyond the course- Videos modeling the Headline, Observation, Ask model- Video modeling how to navigate reactions to feedback- Video illustrating how to effectively kick off a feedback relationship with a new team member- Drafting feedback for real time situations you're facing

You already know why feedback is important, now learn how to deliver it.

How to speak candidly, and with care, using the Fearless Feedback Model

How to structure feedback using Headline, Observation, Ask

How to navigate emotional reactions to feedback

How to increase alignment on the feedback so people take action

How to be human while elevating excellence. 

You are a manager who wants to say what needs to be said without losing the relationship.

You are the leader who puts off feedback conversations out of fear for how the other person will react.

You are a manager who wants to stop walking on eggshells and more confidently deliver meaningful feedback.

Build your personal BehaviorOS and become the architect of your goals, habits, skills, and effectiveness—forever.



Author, Creator: Unified Behavior Model™

TEDx

The New York Times

CNET Networks

Lifehacker

Fox News

Martin Grunburg

Author, Creator of UBM & Behavioral Systems Theorist

FC-NA

FC-06

The most effective goal framework — wait for it — EVER.Not the heroes. The gurus: Tony Robbins, Brian Tracy, Stephen Covey, name your favorite.Not SMART goals, OKRs, Goal-Setting Theory, etc.Why?It’s literally SIMPLE. What comes from the first unified, elemental behavioral model.NO MORE GUESSING.We couldn't say this if i weren't true.Zero guru magic. No fluff.Think your problem is motivation, willpower, or discipline?It’s not.Each matters. None is ELEMENTAL.A $4,000 seminar fires you up—till Wednesday.Behavioral scientists have described their field as "a chaos of competing and conflicting knowledge."Your confusion isn't a lack of intelligence.You've been handed fragments.In just 8 days, you'll fully understand the first, unified framework ever—then, apply it, FOREVER.Just four elemental forces driving ALL behavior always— working for YOU.This is the LAST habits, goals or behavior change course you'll ever need. PROVEN.Eight Days. 110% Risk-Free. Guaranteed.=== Skeptical? Great. So were the other students."This isn't a tool. This is a power tool!" ~Star P., Crises Healthcare Worker (FC-01)"This really gave me the framework I have been lacking." Matthew B., Regional Mgr. (FC-05)

Instantly Understand Why Your Goals and Habits Fail. Then, Fix Them Forever.

Understand why your goals or habits fail — and fix them fast

Build your personal BehaviorOS™

Achieve goals more quickly than ever before

 A professional toolkit — for all goals, forever.

Optional: Go for your BNA credential. One that proves you know human behavior

Join a Historic Breakthrough: Democratizing Elemental Behavioral Literacy

You need permission to think differently. Breakthroughs create trends, not follow them. Truth wins through experience and testing.

This course is not for you if...

P.A.R.R. requires binary tracking (1 or 0) daily. If you can't commit 2 minutes/day to record your behavior, don't enroll.

You think life is for living and not tracking. Hint, You can and should do BOTH.

Tactics change. Principles do not. UBM is built on timeless first principles—the same 2000 years ago as they'll be 2000 years from now.

If You’re Just Seeking the Latest Tactic

<h3>Leaders &amp; Executives: What might happen if you armed yourself and team/organization with a holistic, proven scientific framework?</h3>

<h3>Coaches &amp; Practitioners: How much time could you save—how much easier would work be—with a unified system that delivers better results?</h3>

<h3>Busy, Driven Professionals: You need a proven system to save time, boost effectiveness and efficiency, and achieve meaningful goals.</h3>

Bad Learning Design Is Costing You Customers — Here's the Science Behind It

Learning Scientist | L&D Strategist

Vanorsdale Learning Lab

Great Game of Business

Docebo

National Alliance on Mental Illness Florida

English Like a Native

Dr. Christie Vanorsdale, Ed.D, Ms.Ed.

Researcher. Practitioner. 15 years translating learning science into results

Cohort 1

You've updated the onboarding. Rebuilt the knowledge base. Added walkthrough videos, help articles, live training sessions. Your customers still aren't adopting the product the way you need them to.The instinct is to fix the content. More of it. Make it Better, or Shorter. More visual. But, the problem isn't the content.It's that content was never designed to produce learning in the first place.Human beings don't retain complex knowledge because they watched a video or completed a walkthrough. Retention requires intentional sequencing, cognitive scaffolding, and an architecture that reduces friction rather than creates it. Most customer onboarding violates every one of those principles — not because the people who built it weren't smart, but because they were never taught what learning science actually says about how knowledge transfers.This workshop gives founders and leaders the diagnostic framework to identify exactly where their customer education breaks down — and the research-backed principles to fix it. You'll leave with a clear line of sight between learning architecture and the revenue outcomes you actually care about: adoption, retention, and renewal.

Learn the science behind knowledge transfer and leave with a diagnostic framework that connects learning architecture to business outcomes.

Understand why customers aren't retaining your product using learning science

Pinpoint exactly where your customer onboarding breaks down

Apply three evidence-based principles to improve product adoption

Connect learning design decisions to churn, adoption, and renewal.

The Scaling Founder Complex product. Customers churn before reaching value. Onboarding feels broken but there's no framework to diagnose why

The Customer Success Leader Owns onboarding and renewals. Content exists but adoption is flat. Needs a framework and internal buy-in.

The L&amp;D Manager Fixing customer education with no infrastructure or alignment. Knows training theory. Missing the revenue impact language

Master the systems to stop micromanaging and transition from a referee to an orchestrator of a self-running team.

Founder at The Strength Hack

Daimler AG

Airbus

Audi

Toll Collect GmbH

Murk Creusen

Founder & Leadership Coach at Strength Hack

Founding Cohort

You cannot fix burnout by working harder. You have a matching problem.AI is making your team's hard technical skills obsolete faster than they can learn them. You cannot fix this "AI anxiety" or burnout by asking them to work harder. You don't have an effort problem; you have a matching problem.Most Engineering Managers spend 70% of their week trapped in the "Mediocrity Loop" - refereeing personality clashes, fixing broken handoffs, and watching their team's shared knowledge collapse as junior roles vanish. You're bleeding runway and morale.This 30-day accelerator gives you the system to break out. Using the Big Five (or CliftonStrengths) assessment, a proven framework, and the Strength Hack AI, you'll map your team's cognitive architecture and engineer the conditions for psychological safety - not just hope for it.In 4 weeks, you will:<ul><li>Stop Generalist Exhaustion: Identify energy leaks and delegate based on Cognitive Fit, not calendar space. </li><li>Engineer Swift Trust: Use the 6-dimension Matching Compass to translate friction into synergy.</li><li>Drive ROI: Transition from a reactive referee to a strategic orchestrator</li></ul>

Engineer Psychological Safety. Stop Refereeing Your Team.

Shortcut the "Storming" Phase to Engineer Swift Trust

Reclaim 70% of Your Week (Plug the Energy Leak)

Turn Personality Clashes into Solvable Data

Restore the "Who Knows What" Architecture Your Team Lost

Walk Away with a "Plug-and-Play" Facilitation Kit

To get ROI from this course, a real-world team (direct reports or agile squads) is recommended to apply the Matching Compass frameworks.

Team Leadership or Management Role

You must take the free Big Five test (or CliftonStrengths) before to map your personal psychological operating system.

Completion of a Baseline Assessment

The Overwhelmed Engineering Manager / Tech LeadYou lead a hybrid or remote team. You want a data-driven system, not another workshop.

The Ambitious Senior / Staff Engineer<blockquote>You're moving to people manager. You want proven frameworks to lead a team without micromanaging.</blockquote>

The People-Conscious CTO / CPO<blockquote>You own culture and delivery for 10–200 people. Your board wants AI readiness. You need L&amp;D that's credible.</blockquote>

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction: Why Your Training Fails

The Problem: Training Ineffectiveness and the Forgetting Curve

Root Cause: Delivery-Centered vs. Retention-Centered Design

The Four Stages of the Timeframe Training Loop

Practical Example: Applying the Loop to Onboarding

Three Actionable Design Shifts to Implement Now

Enhancing the Training Loop with Generative AI

Conclusion and Next Steps

Day-to-day people management — 1:1s, feedback, performance management, hiring, and team operations.

Teachers, course creators, and instructional designers building learning experiences.

HR and people operations professionals handling hiring, compensation, employee experience, and organizational development.

Why Your Training Fails (and How TTL© Fixes It)

What you'll learn

Why this topic matters

You'll learn from

William Brantley