Free Lesson

The Complete Guide to Boosting Influencer Content

45 min

Mar 5, 2026 11:00 AM

Virtual (Zoom)

In this video

What you'll learn

Organic vs. Paid Strategy

Understand the fundamental differences in workflow, data ownership, and content lifespan

The Scaling Framework

Learn why the "Organic First" approach is an important filter for your ad spend

Platform-Specific Execution

A step-by-step guide to boosting on TikTok, Instagram, YouTube, Linkedin and X

Budgeting for Growth

How to allocate your first budget and the "Rule of Thumb" for media spend vs. creator fees

Measurement & ROI

How to use UTMs and third-party tools to track performance beyond just "likes"

Why this topic matters

Organic reach is volatile, but influencer content doesn't have to be a gamble. We’re bridging the gap between creative storytelling and hard performance data. Drawing from our experience scaling influencer campaigns, we’ll show you how to turn one-off posts into high-ROI assets. Stop relying on "viral luck" and start using a proven, analytical framework to scale what actually works.

You'll learn from

Sarah Adam

Head of Influencer Marketing at Wix

Guy Dotan

Growth Marketing Expert

See all products from Sarah