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Free Lesson
Help your Marketing Team adopt AI in 1 day with a Hackathon
Part of GTM Engineering
30 min
Sep 10, 2025 12:30 PM
Virtual (Zoom)
In this video
What you'll learn
Step-by-step hackathon playbook
How to set constraints, select tools, structure projects, and ship work for with your team (or by yourself!)
Project ideas for your hackathon
Get AI project prompts for every area of marketing from PMM to growth & content—including examples of MKT1 projects
Learn what AI tools to use
From Clay to Lovable and Zapier and Replit, learn what tool options are available to you what I recommend most
Why this topic matters
Hackathons are a fast, fun way to get your team using AI. They create space for experimentation, spark real adoption, and give your team shippable wins in just one day.
Clay runs hackathons with customers to create real workflows in a day—and I’ve been running marketing hackathons since my Asana days 10 years ago. I’ll show you how to run them for your team.
You'll learn from
Emily Kramer
Founder at MKT1 Newsletter & Dear Marketers Podcast