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In this video
What you'll learn
Agents in GTM Introduction
Understand what agents are and how they are being used in GTM. Enumerate use cases and tactical reasons for using agents
AI SDRs
Learn why outbound is an attractive target for agents, pitfalls, and current state. Explore the black box approach.
Approaches for Building Agents
Explore the human in the loop approach and what connectors and systems are needed for effective agents.
Why this topic matters
Most of the industry does not understand what agents can and should be used for, or what the current state of capabilities is. Get up to speed on agents from the GTM Engineering team at Clay working with advanced GTM teams day in and day out.
You'll learn from
Everett Berry
Head of GTM Engineering at Clay